EXCLUSIVE: Orange announces partnership with Jumia for exclusive offers
Jumia announced the Black Friday campaign this month to celebrate its commitment…
Lionel Messi in Egypt On A Marketing Mission!
Brands are using influencers now more than anytime before. All kinds of…
Facebook Page Engagement Custom Audiences: Everyone Who Engaged With Your Page
When Facebook first released Engagement on Facebook Custom Audiences, it was exciting…
Amazon Prime Christmas 2016 Controversial Advert: Imam and priest push inter-faith friendship
Christmas is just around the corner, in less than 6 weeks. This…
Adly Mansour, The Ex-President of Egypt to Lead a Donation Campaign for Abu El Reesh Children’s Hospital
Few weeks ago an initiative campaign was brought to light by the…
FP7/CAI Sprints to the Frontline of the MENA Effie Marathon
Every year, the region’s top advertising agencies and creativity hubs meet in…
TECNO Mobile Campaign Approach: Inspired by Consumer Insights!
Smartphones addiction is real, we are constantly checking our news feed, playing…
5 Lessons Every Entrepreneur Must Learn: Inspired by The Legend “Essam El Hadary”
Essam El-Hadary is one of Africa's most respected goalkeepers. El-Hadary fans have…
BMW Egypt celebrates Halloween with horror movie theme!
Egyptians have been celebrating Halloween in the past few years, and waiting…
TECNO Mobile Campaign: How Much Do We Depend on Our Smartphones?
People are spending more time on smartphones and streaming. It’s become a common…
Nielsen: Egypt Consumer Confidence Q3 2016 Posts Dramatic Decline
Consumer confidence levels in Egypt fell dramatically in the third quarter to…
Egypt: A Chance for Change | Promotional Video by IMF
The International Monetary Fund approved a $12 billion loan for Egypt on…