Events and Awards

FP7/CAI Sprints to the Frontline of the MENA Effie Marathon

Every year, the region’s top advertising agencies and creativity hubs meet in a battle of innovation, dedication, effectiveness and real results; aka the coveted MENA Effie awards. Since its inauguration in the mid 2000s, the prestigious awards are considered one of the most sought after titles in the vivacious and thrilling world of advertising – Think the glitz, the glamor, the paparazzi; the Oscars of the advertising world.

The MENA Effie (Effies) awards are the regional version of the world’s globally renowned awards for marketing excellence. The Effies celebrate ideas that work, marketing initiatives and plans that resonate in the minds of consumers, garner smashing results and crush organizational objectives. The 2016 Effies awards ceremony was held in the lavish The Pavilion of the Armani Hotel in Dubai on November 9, 2016.


Amidst the slew of competing agencies and the glitterati of the advertising world, Egypt’s very own FP7/CAI put on a show stopping performance when they were announced the winners of an astounding four gold, one silver and one bronze awards, making them the most awarded Egyptian agency in this year’s edition.

Gold: Orange in Telecom – It Belongs Online

Gold: Labanita – FMCG – They’re Just Cows!

Gold: Baheya – Healthcare – The Sweet Donation

Gold: Labanita – Branded Content – They’re Just Cows!

Silver: UN Women – Social Good – End the Nightmare

Bronze: Labanita – Seasonal Marketing- They’re Just Cows!

“It has been a Golden Remarkable Victory for us this year, and we have our great clients and partners to thank for, besides our fully ignited, passionate and success driven agency teams. Proud.” Sahar Zoghby, Managing Director, FP7 Cairo.


Their success did not stop at that, as they were also crowned the second most effective advertising agency office following FP7 Dubai.

The Most Effective Advertising Offices in 2016:

  1. FP7/DXB
  2. FP7/CAI
  3. Impact BBDO Dubai
  4. JWT Beirut
  5. JWT KSA

“We are very proud this year to be named the second most effective office in the MENA region, and to have two offices [us and Dubai] from our network topping the list of the most effective advertising agency offices in the entire region. This victory was achieved by working hard with our long standing clients and partners, who believe in great creativity for brands that result in great results.” Amr Kalaawy, General Manager, FP7 Cairo.

It looks like the entire FP7 Network was on a winning role this year, and the fruits of their hard labor culminated into being named most effective advertising network for the fourth consecutive year. This unprecedented achievement marks off the end of a great year for FP7. Hats off everyone.

We cannot wait to see how things unravel in the 2017 edition.

Think Marketing

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