TECNO Mobile Campaign Approach: Inspired by Consumer Insights!

Smartphones addiction is real, we are constantly checking our news feed, playing a game or pretending to check it in awkward situations. Our mobiles are always there for us. According to data compiled by New York-based app Locket, the average user checks their phone around nine times an hour at peak times. On average, users unlock their phone 110 times a day.

For any smartphone user, speed is a must. We can not tolerate slow-responding smartphones and this is what is showcased in Phantom 6 and 6 Plus third video in their launch campaign in Egypt; “The wedding day”.

Weather you are Android or, iOS user, one of the biggest problems is when your mobile freezes in certain apps or when you experience random reboot. “Wedding day” advert is a great example of how annoying and irritating freezing phones can be. In important occasions precisely.

TECNO Mobile, Phantom 6 and 6 Plus; Campaign Approach

“The Wedding Day” third and last video in Phantom 6 and 6 Plus campaign’s message is that the smartphone you can depend on #خليك_مالي_ايدك  in the most important day of your life, it will not freeze on you, or distract your loved ones from capturing the big day in a memorable photos that lives forever with them.

The Ad captured what looks to be the mother of the bride or the groom, trying desperately to open the Camera application in the first place to be able to take a photo of her loved one getting married, which we all have been there at one point or the other in life.

The phone kept freezing and she was not able to get a picture of the big moment let alone a blurry one. So with Phantom 6 and 6 Plus, the phone will not only open the requested app quickly but provide you with a high-quality photos in a fast, efficient way.

TECNO Mobile Phantom 6 and 6 Plus; Humanized Campaign Approach

The main theme of this copy is to have a reliable mobile which will enable you to capture the special moments in your life. TECNO mobile is acknowledging that they are talking to actual people, with actual needs, so they know what people want and in the funny approach they are delivering the massage, like in this third and last video “Wedding day”.

We all know that there is always professional photographers on this big day, and you would think that this will be suffice to provide a great pictures for that once-in-a-lifetime day?! but it will not, as the pictures from the professional photographer will be delivered after a minimum duration of a month, and who can wait all this time to re-live that important day.

So everyone will be snapping pictures and posting on social media platforms, this is why you have to be able to depend on your phone to provide a high-quality pictures when you wish to take a picture, and not when the phone decides, so [#خليك_مالي_ايدك]

TECNO Mobile Unique Campaign Approach

TECNO Mobile has produced three videos in a span of a week launching their Phantom 6 and 6 Plus campaign. The three videos did not have repeated messages and all have funny, unique strategy stamped all over them.

The first video “Giving birth”s message was directed to the flash charging, which means the phone charges for 10 minutes and lasts for almost 4 hours.

The second video “Graduation day’s” message was related to the amazing feature of high-quality pictures, in a fast setting, no blurriness or haziness.

The third video “ Wedding day’s” message was showcasing the phone’s fast-responding processor, and durability.

Winning with content marketing by addressing real life situations based on insights. What should be given to TECNO Mobile’s strategy approach is that it is unique, and innovative in execution and deliverance of the massage while playing on smartphones users because customer questions and feedback is never ending source of inspiration for marketer.

They did not focus on the technicalities or the features of the phone itself, however they concentrated on what their audience straggle with and wish to see different and that was very clear in the three videos.

Think Marketing

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