L’Oréal Transforms Its Business Game “Brandstorm” into an Innovative Project Incubator Dedicated to Students
Brandstorm is one of the world’s major competitions for students, Brandstorm has…
Creative Industry Summit 2017: What Makes It Different?
We are 4 DAYS away from the 4th Creative Industry Summit! As…
Concrete: Egyptian brand raises to world-class level with “Iconic Men” campaign
Concrete is an Egyptian brand that was built in 1989. Concrete is…
While everyone is busy with Souq.com deal, Amazon confirms acquisition of PayFort
PayFort is a startup based in the United Arab Emirates that provides…
Vodafone Egypt appoints Hany Mahmoud as new chairman
Vodafone Egypt has appointed former communications minister Hany Mahmoud as the new…
Rafiah Ibrahim named president and Head of market area Middle East and Africa for ERICSSON
Ericsson announced the appointment of Rafiah Ibrahim as President and Head of…
Fresh face Aya Abdel Aati to join Nogoum FM team after winning Radio Star 2017 contest
This year’s edition of Nogoum FM’s Radio Star talent competition has found…
Egypt’s Great Pyramid go blue for World Autism Awareness Day
The Great Pyramid of Giza in Egypt is perhaps the most iconic…
What is the mysterious Facebook rocket icon?
A “rocket ship” icon appearing on the Facebook app, adjacent to the…
Twinkies Egypt has a white heart but Donald Trump doesn’t?
The most stellar Egyptian attribute is humor, Egyptians can make fun of…
April Fool’s Day 2017 Marketing Review
It’s April 1st, the international Prank Day. Brands joining in the fun…
What Narrative PR Summit will never be able to deliver?
With every embarrassing moment, wrong statement by a politician, mismanaged celebrity visit,…