Brands go RED to join the hype over iPhone 7 & iPhone 7 Plus RED
When the iconic Apple brand host an events or produce new product,…
According to Thomas Cook: Tourists Returning to Egypt
Tourists are beginning to return to Egypt and, tour operator Thomas Cook…
Amazon has reached an agreement to acquire SOUQ.com
Amazon (AMZN) today announced that it has reached an agreement to acquire…
The Fourth Annual Creative Industry Summit Kicks Off April 10th
The two-day Fourth Annual Creative Industry Summit will kick off on April…
Vodafone and Pepsi take us back to 2002 featuring Moustafa Amar
Establishing a strong relationship between Pepsi and Vodafone’s services is not a…
Google Doodles Celebrate Hassan Fathy’s 117th birthday
On March 23rd, 1900 a legendary Egyptian architect, artist and poet was…
Amazon agrees to buy Souq.com
Amazon.com Inc has agreed in principle to buy 100 percent of Dubai-based…
Why nostalgia marketing is powerful tactics within any marketing strategy?
Brands know the huge benefit of connecting with consumer’s emotions but not…
Mother’s Day Campaign: How Vodafone Egypt dominates (#1 theme) in brand storytelling
Brands have to come up with a meaningful concept, and execute it…
Marketing Kingdom Cairo 3: Conference and Awards
P World, the organizer of the Marketing Kingdom Cairo, has just announced…
Nestlé Egypt launches #LeadingTogether campaign
Celebrating International Women's Day and Egyptian Women’s Day, NestlĂ© Egypt launched '#LeadingTogether…
Juhayna Dairy mother’s day advert is embarrassing memory yet extremely emotional
Emotional marketing when implemented right transcends the brand to new heights. One…