What If Harry Potter’s Characters Worked In Marketing?: The Perfect Title For Each Character
We started this new year with one of the most exciting and…
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the…
What Advertising is NOT !
gyptian Creative Directors, they wake up in the morning to start their daily…
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles launched on 9th of October…
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you…
Egypt has quarter of Arab world's Facebook users
ith over 13 million Facebook users, Egypt has the largest number of…
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I…
Chinese Social Media Going Crazy for Egyptian Temple Graffiti
uring my recent visit to China and while I was checking the…
A,B,C Marketing: 5A framework for content marketing strategy that works
If you’re not into content marketing, you’re not into marketing! Content marketing…
Content Marketing is the New PR
A few years ago, Aberdeen Research (a provider of fact-based business intelligence…
El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of  Egyptian brands have faced a…