North and South Korean gymnasts take one of the most viral Olympic selfies
One of the noblest aims of the Olympic movement is for athletes of all different nationalities allover the world to set aside their differences and political conflicts to come together…
Google Launches Ultimate Guide to Rio de Janeiro Olympics 2016
The modern Olympic Games have been a defining moment for athletes and fans alike dating back to 1896. This week, the 2016 cauldron will be lit in Rio de Janeiro,…
IKEA Imagines Social Media Expectations in The 17th Century
IKEA’s latest TV commercial re-imagines what life would have been like if Instagram was around back in the 17th century. IKEA Let’s Relax campaign urges everyone to spend more quality time with family…
10 Must Watch Ads for Rio 2016 Olympic Games
In few days, the Olympic torch will be lit in Rio de Janeiro, officially starting the 2016 Games. While thousands of athletes from around the world participate in a variety of competitions, great…
Misr Italia’s La Nuova Vista Redefines Luxury Living in Cairo
With several compounds overwhelming the residential scene in Cairo, we keep searching for that special place to call home. Misr Italia’s new La Nuova Vista compound obliterates all standards. With its…
Palm Hills’s HaciendaBay, summer 2016 dedicated to #GoodVibes
While Sahel is becoming a place you need to work hard, become fit or look a certain way to be it, Palm Hills Developments took a different direction with its…
Apple Releases New iPad Pro Advert: What’s a Computer?
Apple's latest iPad Pro ad asks, "What's a computer?". 30-second spot offers a brief rundown of iPad Pro highlights, including a stow-able keyboard, multi-touch display and handwriting input via Apple…
UAE bank launches insightful, entertaining Emoji stories for money remittance product
DirectRemit is an innovative and effective money remittance product by Emirates NBD, one of the leading banks in the UAE. Through DirectRemit, customers can send money to their country, within…
British and German embassies in Cairo try to win Ramadan Sobhi on Social Media
Ramadan Sobhi is an Egyptian professional footballer who plays as a winger who began his career with leading Egyptian club Al Ahly, making his professional debut in February 2014. On…
Batelco Launchs Smart Buses to Make School Buses a Safer Environment
School buses are supposed to be joyful and safe rides for children. Every day thousands of children in Bahrain travel on buses to schools and back. But unfortunately, in many…
AUC Partners With CIB To Create AUC Venture Lab Fintech Accelerator
Focusing on the area of financial technologies (FinTech), The American University in Cairo (AUC) and the Commercial International Bank-Egypt (CIB) are partnering to support entrepreneurship in Egypt, by creating the AUC…
Social Media “Get Sarcastic for Marassi” Latest Marketing Campaign!
It would take three hours or, three weeks to develop a creative concept for marketing campaign, But when consumers think of a true luxury brand, Luxury has morphed beyond high price points and…