Digital marketingEngagement Strategy

British and German embassies in Cairo try to win Ramadan Sobhi on Social Media

Ramadan Sobhi is an Egyptian professional footballer who plays as a winger who began his career with leading Egyptian club Al Ahly, making his professional debut in February 2014.

On March 29 he scored his first international goal on top level, in a 2017 Africa Cup of Nations qualification game against Nigeria.

The 19-year-old Egypt international’s performances in the Egyptian top-flight have attracted attention from a number of European suitors, including AS Roma, Arsenal and Stoke City, with the latter having recently made an official bid for Sobhi’s services, believed to be improved to the region of €5 million.

UK Ambassador Pass It On

There is no doubt that John Casson, the British ambassador in Cairo is one of the most active diplomats operating in Egypt on Social Media. From football to seasons greetings, he never miss the opportunity to show his knowledge about the Egyptian culture expressed in using slang Egyptian words or sharing his love for the Egyptian food.

John Casson posted a tweet like a typical Egyptian inspired by the famous moto from Egyptian movie “El Elmbi” where he is saluting Ramadan Sobhi and urging him to come back to Egypt after winning the British Premier League with Stoke City.

German Embassy Enter The Game

The next day, The German embassy in Cairo published two photos on its official Facebook page with Ramadan Sobhi after giving him the visa to join Stoke City training in Germany, when he is handed an umbrella to protect him from rains in UK.

British Embassy Claim Leadership

British embassy official Facebook page decided to claim leadership by re-posting the German embassy photos and brag how they inspired the Germans how engage with Egyptians on Social Media by using insights and know what Egyptian people really love to share and read on Social Media channels.

Sobhi made his national team debut against Tanzania on June 14, 2015 in the first round of 2017 Africa Cup of Nations qualifier at the age of 17 years, 11 months and 18 days, to become the second youngest player to ever play for the Egyptian national team after Mido.

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