It would take three hours or, three weeks to develop a creative concept for marketing campaign, But when consumers think of a true luxury brand, Luxury has morphed beyond high price points and iconic labels!
Successful brands are able to consolidates the 7-elements: origin, history, profile, positioning, image, awareness and protection. In luxury brand management, designing customer experiences are essential.
An etiquette guide for Marassi beginners?
The latest marketing campaign for Marassi “which should have reflected Emaar’s distinguished hospitality and excellence across the globe” sounds like an etiquette guide for Marassi beginners that should learn you what do you need to be in Marassi.
Of-course customer retention was not listed as one of Marassi marketing objectives because Marassi experts should already know very well what’s needed to be in Marassi?
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Social Media Reaction for Marassi Marketing Campaign:
Bad publicity is still publicity? You would always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are talking about you, it’s a good thing.
With several variations of the communication messages on Marassi billboard campaign, the “get ripped for Marassi” took the highest attention and consequently the most hilarious comments.
The campaign got the attention of Social Media and even if they’re saying funny things about Marassi, the publicity is supposed to still be good to keep Marassi brand name on the top of people’s minds as a luxurious brand!
True publicity, whether in TV commercials, digital ads or editorial in lifestyle magazines, without content and credible messages, will not not deliver an impact without an effective core statements that should really go beyond normal and continually exceeds expectations.
Marassi Marketing Campaign Reaction on Twitter:
Sorry #Marassi, I'm fat.
— Dina Wassef (@DiWassef) July 20, 2016
— yasmine abdelhamid (@YasmineAhamid) July 9, 2016
I can safely say that 99% of the people raging at the "Get ripped for Marassi" ad are fat lazy fucks.
— Omar (@_omartamer) July 10, 2016
Get sassy in Marassi…
— Hashem (@HEZahran) July 19, 2016
Get bee2aa for marassi
— ґ℮℮мẕ (@reemaelz) July 19, 2016
Marassi Marketing Campaign Swims in Mockery on Facebook:
Using The Luxury Strategy
Mere mass brands compare themselves with competitors and communicate their advantages over them, but true luxury brands tend to stand out. Luxury brands actively choose their symbols and iconify its values through constant brand image.
True luxury brands offer that much own personality and they do not need celebrities or, digital influences assistance. Creative and innovative strategies through intellectual approach always deliver excellent marketing results.