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5 non-clichéd Ads for Egypt’s return to FIFA World Cup

We finally play our first FIFA World Cup match after 28-years tomorrow and brands are really going for it! Brands from all sectors are preparing and uploading some of the best world cup content ahead of the first match.

The world cup has eclipsed the usually biggest ad showdown of the year, Ramadan, and brands are extremely excited to have something new to work with.

The past year since our win against Congo to finally officially return to the world cup has seen some incredible content being released. And with the match tomorrow, brands have scrambled harder to grab the attention of the country’s football lovers.

Here are the best 5 ads for our return to the FIFA World Cup.

Head and Shoulders

Shampoos aren’t the first sector you think of when you think about football, but Head and Shoulders are certainly making a statement with their new ad.

It is a fun, heart-thumping, dance-inducing, shoulder-wiggling animated musical that definitely hypes up the already hyped football fan.


Vodafone + Pepsi

Moving away from the musical ads that saturate both the Ramadan and world cup landscape, Vodafone teams up with Pepsi yet again to display the transition from relaxed Ramadan to intense football season.

Read more about the ad here > Mohamed Salah leads Vodafone and Pepsi brilliant Ramadan to World Cup transition

Watch this advert and you will face the symptoms of too much adrenaline in your body…

ڤودافون و بيبسى #قوتنا_فى_لمتنا

جه وقت الجديلا نلم الليلة#قوتنا_في_لمتناMohamed Salah

Posted by Vodafone Egypt on Wednesday, June 13, 2018


Emirates NBD

Who said banks can’t join in on the football trend?

Emirate NBD shows that standing up for national pride can be as simple as wearing a red shirt this weekend. So, don’t hide, show the country’s strength and wear red tomorrow.


Telecom Egypt’s WE

We’ve covered Telecom Egypt’s WE’s cinematic spy thriller since its first ad was released. While all mobile telecom decided to create a song, WE just made a movie styled campaign.

Starting from one of the most cinematic teasers, their search for the most important voice, to their final release with Samir El Eskandarany as a voice leading a nation.

WE’s choice to create a series of cinematic ads has been helping the new brand solidify its position even after a series of heavy criticism for their design selections.



Rexona jumps into the scene with one of the most interesting and creative WC ads yet, creating a cheering anthem from the alphabet.

It’s a fun and definitely different type of content, that if used well by Rexona, can be used to provide tactical ads for the matches to come.

There is also an English version that can be found here.

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