When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she…
A Year in Egypt’s Search: Google's Top Searches of 2013
Google announced its annual Year End Zeitgeist, a look at 2013 through…
Rebuilding Egypt’s Public Diplomacy Conference 2013
In less than 3 years, Egypt has undergone more changes than it…
Rejected marriage proposal or, Cadbury viral campaign?
It took few hrs for wedding proposal fail to be on fire on…
Cappy Brand Name Benefit From Muslim Brotherhood's Spiritual Leader Arrest
Its not the first time when Mohamed Badie (The Supreme Guide of…
Pepsi and Bey2ollak Smart Move
AÂ smart move by Pepsi integrating a marketing activity with Bey2ollak for North…
Mostafa Hegazy Press Conference Effect From TV to Social Media
A new political star was born in Presidential press conference held in…
Why Facebook Turned Yellow?
An attempt of crowd sourcing to showing solidarity with Rabaa protesters, Muslim…
Pepsi Ramadan 2013 Film Behind The Scenes
Bringing together Egypt’s iconic Ramadan celebrities, Pepsi teamed up with Chipsy to…
Ramadan Ads 2013 Beyond Marketing
AÂ wise man once said: A business that makes nothing but money is…
Egyptian Consumer Confidence Index Q2 2013 [Report]
gyptian consumer confidence indexed at 77 in Q2 2013, a three-point increase…
7 Strategic Lessons Inspired by The Egyptian Army
Every time I am asked to recommend business or, marketing book, I…