crisis management MENA

Think Marketing December 29, 2013
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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Think Marketing December 21, 2013
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Sarah Fouad October 28, 2013
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Reem Shetiwiy October 27, 2013
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Hesham Shata October 10, 2013
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Hesham Shata October 9, 2013
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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Hesham Shata May 31, 2013
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…
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Hayk Hakobyan April 24, 2013
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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Hesham Shata April 22, 2013
How to play online game with your competitor ? [Oreo Vs. KitKat]
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
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Hesham Shata April 17, 2013
Why SWOT analysis become SWOC analysis?
A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy wether in…
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Think April 10, 2013
PayPal Officially in Egypt
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith 100 Million Arab users online, PayPal is expanding in the region and become available in Egypt…
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Think Marketing April 6, 2013
10 Simple Rules For a Leader Brand
[dropcap style=”2″ color=”#f50a0a” text=”B”]randing is an ongoing process that cannot be produced in an afternoon of decisions regarding your logo,…
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