crisis management MENA
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Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…
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In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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![Photo of How to play online game with your competitor ? [Oreo Vs. KitKat]](https://jvtea44x1mh3gctjp1q2nymo-wpengine.netdna-ssl.com/wp-content/uploads/2013/04/oreo-vs-kitkat-on-twitter1-390x220.jpg)
How to play online game with your competitor ? [Oreo Vs. KitKat]
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
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Why SWOT analysis become SWOC analysis?
A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy wether in…
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PayPal Officially in Egypt
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith 100 Million Arab users online, PayPal is expanding in the region and become available in Egypt…
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10 Simple Rules For a Leader Brand
[dropcap style=”2″ color=”#f50a0a” text=”B”]randing is an ongoing process that cannot be produced in an afternoon of decisions regarding your logo,…
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