Tag: crisis management MENA

Abla Fahita under attack

In Social Media there's no perfect formula for digital engagement and the open…

When a corporate PR director creates a Twitter crisis!

After her offensive tweet about AIDS and race went viral while she…

Leading Fast Roads: Marketing Strategy Execution

Why does the dream of the fast racing car crashes when the…

What Advertising is NOT !

gyptian Creative Directors, they wake up in the morning to start their daily…

Vodafone Egypt might be using Social Media heavily for Consumer Insights

A new advertisement by Vodafone Egypt titles launched on 9th of October…

Would you give your Facebook password to attend Amr Diab party at Emirates Heights?

On Social Media is area for implementing creative ideas and the more you…

Ants Leading Social Media Attack on Brunch Time

Everytime I get to approach or, analyze a Social Media Crisis, I…

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70%…

Oreo Vs. KitKat: How to play the digital marketing game with your competitor?

Every Marketer dream while allocating budgets to Social Media  or Digital Marketing…

Why SWOT analysis become SWOC analysis?

A plan of action or policy designed to achieve a major or overall…

10 Simple Rules For a Leader Brand

randing is an ongoing process that cannot be produced in an afternoon…