Advertising Egypt
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CAMPAIGNS
Vodafone Plus: Creating An Advert Out of Trending Memes
Vodafone Plus has released a new advert and we have to admit that it is probably one of the best…
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Opinions
Why Rap and Mahraganat Are Dominating The Advertising Scene in Egypt
The advertisement world is so huge and full of details that if you are willing to create a copy for…
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Marketing Psychology
5 Attention Grabbers To Fuel Your Digital Marketing Engagement
Have you ever wondered why a certain advert grabbed your attention and why it remained in your memory for such…
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Opinions
Nationalism Concept in Egyptian Advertising
When a country goes through any kind of crisis the first thing it needs from its people is solidarity and…
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CAMPAIGNS
Mr & Mrs Wagdy promoting wellness by encouraging physical activity and healthy diets
There are too many wrong habits that people have been following for a really long time when it comes to…
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CAMPAIGNS
Cash or Meeza? Ahmed Mekky reflects the right brand ambassador choice
Great and successful campaigns are the ones that get stuck in people’s minds. Meeza has been promoting itself in a…
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Events and Awards
NU Digital Awards: Summon a Pharaonic God to Represent Egypt’s Digital Creativity
It is time for Egypt to take control of its own digital and commercial industry therefore NU Digital Awards was…
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Social Media
Salmonella, Cinderella, and Shigella: Video trends for 2020 is “Viral-Ellas”?
Right at the beginning of this year, Tameem Youness released a new song called Salmonella which you probably heard; it…
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Uncategorized
YouTube report: How to master Ramadan content?
Ramadan is slowly approaching. The time for lanterns, binge eating and entertainment surfing comes closer with each and every day,…
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CAMPAIGNS
JWT wins 68M USD contract to promote Egypt in 27 tourism markets
Global marketing and advertising agency J. Walter Thompson has been selected to campaign for Egyptian tourism on a three-year contract…
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Egypt
Young Egyptians “BREAKING THE INTERNET”
Cairo, Egypt– January 14, 2015 – Nielsen, a leading global provider of information and insights into what consumers watch and…
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Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
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