Brand Language

Leadership-beyond-2013 Leadership-beyond-2013
Case Study

Are You A Leader?

Hisham Darwish
1EGP Egypt King Tut 1 Pound Coin 1EGP Egypt King Tut 1 Pound Coin
Marketing / News

How Marketing Approach Can Make a Coin Price From 0.14$ To 6.89$

Hesham Shata
IDF1967 IDF1967
Digital marketing / News

Israel relaunch 1967 War on Twitter [Analysis]

Hesham Shata
Male versus Female Brain... The Anatomical Differences Male versus Female Brain... The Anatomical Differences
Branding / Case Study

Male versus Female Brain, The Anatomical Differences !

Hisham Darwish
Social_Media_ants_crisis Social_Media_ants_crisis
Brand Management / Digital marketing

Ants Leading Social Media Attack on Brunch Time

Hesham Shata
A Chinese teenager who defaced an ancient temple in Egypt with graffiti A Chinese teenager who defaced an ancient temple in Egypt with graffiti
News

Chinese Social Media Going Crazy for Egyptian Temple Graffiti

Manal Negmeldin
social-media-crisis social-media-crisis
Case Study / Digital marketing / News

El Araby Group deal with Social Media Crisis by a PR Statement

Hesham Shata
emotion-brain-marketing-communication emotion-brain-marketing-communication
Brand Management / Branding / News

Emotional Marketing

Hisham Darwish
consumer mind-Funny or Creepy... Taking Consumer Studies to a Whole New Level consumer mind-Funny or Creepy... Taking Consumer Studies to a Whole New Level
Branding / Case Study / Communications

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

Nadine Abou El Atta
How companies fail in commonsense marketing-Think Marketing Magazine How companies fail in commonsense marketing-Think Marketing Magazine
Brand Management / Branding

How Companies Fail in Commonsense Marketing

Hayk Hakobyan
Mountain Dew Racist TV Commercial 2013 Pulled Mountain Dew Racist TV Commercial 2013 Pulled
CAMPAIGNS

Mountain Dew Racist TV Commercial 2013 Pulled

Ahmed Abd El Fatah
gamification-business-marketing-innovation gamification-business-marketing-innovation
Branding / Marketing / Strategies

In 2013, Gamify to Win, Not to Fail

Hayk Hakobyan
oreo vs kitkat on twitter oreo vs kitkat on twitter
Brand Management / Branding / Communications / Digital marketing

How to play online game with your competitor ? [Oreo Vs. KitKat]

Hesham Shata
Khaled Abdel Kader General Manager Microsoft Egypt Interview Khaled Abdel Kader General Manager Microsoft Egypt Interview
Interviews

Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]

Dina Marzban