The Muslim holy month of Ramadan begins Friday and runs through Saturday, June 24, and Twitter is helping users celebrate with special emoji, custom Periscope hearts and a Ramadan TV guide bot in the Middle East.
— Think Marketing (@ThinkMarketingM) May 26, 2017
For Ramadan 2016: Media partnerships director, Middle East Kinda Ibrahim said in a blog post that there were more than 7.1 million tweets about television shows and series related to Ramadan during the Holy Month, June 5 through July 5.
According to Kinda Ibrahim blog post, exclusive Ramadan Q&As will take place with celebrities and experts across the region giving fans an opportunity to engage in a live video conversation around popular topics. From entertainment and culture to religion and health, it’s all happening on Twitter.
The first ever Ramadan-themed live 360 videos
The first ever Ramadan-themed live 360 videos will take place on Twitter by multiple broadcasters; showcasing the spirit of Ramadan through an immersive experience; from tents to souqs and charitable activities.
You can easily move your device or scroll your finger across the video Tweets to explore every angle shared of the locations. As for TV, look out for a Ramadan mini-series, live episodes and behind the scenes content that will be shared on Twitter.
Finally, Ibrahim detailed several Ramadan initiatives the social network is undertaking in Indonesia:
1. @MasakTV will provide daily video recipes during Ramadan. By Tweeting #masakapa (what to eat) to @MasakTV, you will receive Ramadan related recipe videos. By Tweeting #jajandimana (eat out) along with the name of a cuisine or dish to @MasakTV, you will receive an auto-reply with recommendation of the nearest restaurants serving that.
2. We’re partnering with leading radio stations in the country, @Jak101fm and @gen987fm, to host regular Periscope and Q&A sessions – all to be broadcasted via their Twitter accounts. The radio stations will also have regular challenge sessions where their listeners needs to answer by sending photos and video via Twitter.
3. @netmediatama TV will be integrating Twitter within its Sohoor programming for one of the most popular variety shows Ini Sahur (@Ini_Talkshow) to allow live audience to engage with the celebrity guests and hosts in real-time. People can also send a Direct Message to @netmediatama to get daily prayer time, iftar time, and video of short sermon in their DMs.
4. @TravellerKaskus, part of @Kaskus – one of Indonesia’s largest online communities, will be broadcasting regular content on Periscope and video on Twitter while waiting for Iftar. The topics will vary each week and will be related to Ramadan: from tips on what to do during iftar, unique iftar food from different cities in Indonesia, to preparation of mudik or homecoming season.
Twitter users: Did you tweet about Ramadan yet?