AFCON 2019 Campaigns: The good, the lame and the black horse
And with Egypt’s first goal and win in the net, AFCON has…
Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019
Everybody’s favorite Pharaoh player is back at it on the advertising stage…
YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!
Egypt makes the headlines again as local telecom Orange gets announced as…
Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study
Ramadan is ending, brands have stopped promoting and people are excited to…
Competition Watchdog Orders Glovo back to Egyptian Market
After a year of beating out established competitors such as Otlob, Spanish…
SWVL X Ford: SWVL’s newest partnership brings new opportunities for commuters
Egypt’s budding startup superstar continues to grow with their newest partnership with…
Ramadan Ads of 2019: 1st week recap
Ramadan is here and we are heating up! The annual Ad Superbowl…
Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust
Local performance marketing solution ArabyAds has just secured new funding from Choueiri…
Creative Industry Summit to go to Beirut! and other highlights
Founded in 2009, the Creative Industry Summit has become a veteran event.…
Everything I have is because of you, Babyshop Mother’s Day Campaign
Within the various cultures of MENA, one of the things that stays…
Creative Industry Summit opens new tracks for 10th edition [Updated]
The Creative Industry Summit has been around for 5 years now, welcoming…
Lucy Aitken on creative effectiveness and successful campaigns
Creative work can be effective, but not always. With the innovation of…