Egypt Advertising
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Opinions
Nationalism Concept in Egyptian Advertising
When a country goes through any kind of crisis the first thing it needs from its people is solidarity and…
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Uncategorized
YouTube report: How to master Ramadan content?
Ramadan is slowly approaching. The time for lanterns, binge eating and entertainment surfing comes closer with each and every day,…
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CAMPAIGNS
El Abd Patisserie hammer on [Mawlid al-Nabi] for seasonal marketing hit
Lots of marketers develop special marketing campaigns to celebrate Christmas, the holy day to honor the birth of the Jesus. Muslims allover…
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CAMPAIGNS
Who is behind Hair Code campaign for 1 Million EGP
You may have noticed this secretive massive campaign allover Cairo billboards asking you what you will do with One Million…
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Creative
Flow79 share an epic documentary exploring Cairo, Egypt
[dropcap style=”2″ color=”#f50a0a” text=”The”]visit of British Parkour Team Flow79 for such beautiful landscape shots.Flow is the #1 destination for urban…
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CAMPAIGNS
Who is Behind Ahmed EL Sakka TVC for Artify
Based on highlighting unique features for Artify air conditioners by Unionaire Group, FP7/CAI hired the Egyptian Action actor Ahmed El-Sakka to perform its new campaign. Two…
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CAMPAIGNS
Juhayna Cheering Egyptian Mothers in Emotional TV Commercial
By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what…
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CAMPAIGNS
Who is Behind Panda Cheese ad 2014 #daysa
The Never Say No to Panda” ad campaign was created by Advantage Marketing for the Arab Dairy Company and aired on…
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News & Trends
Egyptian Youth Marketing for Happy Egypt [Virally]
[dropcap style=”2″ color=”#f50a0a” text=”if”]marketing experts may say that ‘happiness’ is not a sharply defined proposition on its own, many leading…
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CAMPAIGNS
The Psychology of Window Displays
As a marketer who loves writing, Cairo’s crowded streets represent a unique blend of questions and inspiration for me. From…
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CAMPAIGNS
This is how advertisements changes beauty standards for women
[dropcap style=”2″ color=”#f50a0a” text=”5″]Minutes video show what the media actually does to women. The video highlight the fact that almost…
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CAMPAIGNS
Amr Diab Boosting Ghaneely from Mobinil
For the first time, The superstar of Arab Music and the iconic performer who is the best selling Middle Eastern…
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