Lots of marketers develop special marketing campaigns to celebrate Christmas, the holy day to honor the birth of the Jesus.
Muslims allover the globe are no strangers and have their own occasion becoming partners in the annual Muslim celebration of the birthday of Prophet Muhammad (s) ibn Abdullah. It marks a high peak season for Egyptian brands to activate marketing campaigns highlighting the traditional bride and horse candy.
Traditional sweets to celebrate the birthday of prophet Muhammad//
Featuring the festive occasions, often with decorations all over Egyptian cities, featuring tents in which sweets and candy are handed out.
Children are given special toys, and eat garish colorful sweets. Given specially prepared sweets, an old Egyptian tradition as girls go for bride and boys go for horses made of sweets.
El Abd Patisserie went to play blue ocean strategy to make a bold campaign last year where billboard allover Cairo spread to feature the special season as if El Abd Patisserie was seeking for a competitor to take a portion of the market and no-doubt it was a delicious season for El Abd Patisserie marketing team.
This year El Abd Patisserie appear even more bold with a TV commercial Directed by Marwan Hamed that would be a signal that El Abd marketing team is seeking more opportunities to dominate the market beyond Ramadan and El Eid seasons to capitalize on [Mawlid al-Nabi] low cost advertising to open up a new market space and create new demand.
Mawlid an-Nabi: Celebrating Prophet Muhammad’s (s) Birthday//
Mawlid is the observance of the birthday of the Islamic prophet Muhammad which is celebrated often on the 12th day of Rabi’ al-awwal, the third month in the Islamic calendar.
The history of this celebration goes back to the early days of Islam when some of the Tabi`in (the successors of the Companions of the Prophet) began to hold sessions in which poetry and songs composed to honor the dignity and the righteous example of the Messenger of Allah were recited and sung to overflowing crowds in the major cities of Islamic Civilization.