By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what gives your brand that special something that builds life-long attachment. This is how Emotional Marketing works in corporate communication.
Recommended: Emotional Marketing
After the famous campaign of Juhayna backing up El Ahly football team, Juhayna is back with emotional corporate commercial titled [Juhayna Cheering Egyptian Mothers]. The emotional video which published on 6th of May, went viral with more than 10K organic viewership till now and listed in the description a new fan page with just 55 fans but seems its getting ready to receive thousands of fan very soon with the social marketing for the campaign.
Also the emotional video ended with announcing the official hashtag for the campaign [شجع _ماما#]. We didn’t detect any buzz for the hashtag yet, But! lets wait and see the snow ball effect of this emotional video !