[dropcap style=”2″ color=”#f50a0a” text=”if”]marketing experts may say that ‘happiness’ is not a sharply defined proposition on its own, many leading brands such as Coca-Cola, Dominos, Nestle’s Maggi, Cadbury and McDonald’s, amongst others, bank on this very proposition to connect with their consumers.[blockquote style=”quote” align=”right” author=”Tony Hsieh, CEO of Zappos”]If happiness is the ultimate goal, then it seems to make sense to focus on happiness.[/blockquote]One of the reasons why happiness sells, according to some of these brands, is because a similar thread of advertising, particularly something that is focussed on a positive sentiment, helps build trust.
Cairo team of AIESEC AAST Egypt, part of AIESEC global network, with over 80,000 youth members around the world working to develop the youth and the community. AIESEC provides its members with an integrate development experience comprised of leadership opportunities, international internships, and participation in a global learning environment.
Focusing on the promise of providing value and happy Egypt, The happy positive Egyptians youth have made a beautifully remarkable step by spreading happiness in a very spontaneous and simple moves.