Consumer Behavior

News & Trends

Hisham DarwishJune 23, 2013

Branding Framework to Build a Sustainable Brand

[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…
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Brand Management

Think MarketingMay 25, 2013

Top 10 Most Socially Devoted Brands on Facebook [Q1 2013]

[dropcap style=”2″ color=”#f50a0a” text=”O”]ur Strategic Partner Socialbakers released its “Socially Devoted Brand Survey” looking at companies’ responsiveness to consumers on facebook.…
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Digital marketing

Sara ShabanaMay 24, 2013

Online Audience Measurement MENA

Research Market leader Ipsos has released its 2012 ‘Online Audience Measurement’ study which is conducted to track Internet consumption habits…
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News & Trends

Nadine Abou El AttaApril 26, 2013

3 Intangible Tactics for Successful Retailers

When it comes to retail, everyone agrees on one fact, one purpose for a skillful retailer “the experience”. True retail…
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Brand Management

May TaherNovember 7, 2012

Sell It To Me Baby

The window display had everything a Middle Eastern woman could wish for. Elegantly displayed on size zero mannequins was a…
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