Tag: Brand Experience

El Araby Group deal with Social Media Crisis by a PR Statement

A new brand join the club of  Egyptian brands have faced a…

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

As a marketer, I fell in love with the idea of combining…

Instagram Reveals New Logo

esigner Mackey Saturday explains : Instagram has a new logo, and it's…

How Companies Fail in Commonsense Marketing

These words belong to the King of Manhattan, David Ogilvy. Perhaps what…

Mountain Dew Racist TV Commercial 2013 Pulled

Soft drink giant PepsiCo says it is pulling a highly controversial commercial…

Taxonomy of Advertising Agency Names

ritish creative team Rob and Joe have produced an infographic outlining the…

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70%…

Oreo Vs. KitKat: How to play the digital marketing game with your competitor?

Every Marketer dream while allocating budgets to Social Media  or Digital Marketing…

Why SWOT analysis become SWOC analysis?

A plan of action or policy designed to achieve a major or overall…

10 Simple Rules For a Leader Brand

randing is an ongoing process that cannot be produced in an afternoon…

2013's Biggest April Fools' Day Marketing Announcements

What can brand marketers do to build trust in the brands they…