Brand Management

Taxonomy of Advertising Agency Names

ritish creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising agencies around the world. We’re given a mind map of agencies based on the names of founders, place names, alpha numeric attributes, physical or metaphysical attributes, inanimate objects, living things and abstract concepts.


Taxonomy of Advertising Agency Names
Taxonomy of Advertising Agency Names
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Credits //

The Taxonomy infographic was designed by art director and Rob Donaldson and copywriter Joe Dennett, published on their Cargo Collective profile page.

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