In a landmark move, Philip Kotler, the Distinguished Professor of International Marketing at the Kellogg School of Management, has chosen to feature an Egyptian case study for the first time in the next edition of his seminal work, Marketing Management. This recognition by Kotler, often hailed as the “Godfather of Marketing,” underscores the growing global significance of emerging markets and their innovative contributions to the field. The case study spotlight falls on Bee, a pioneering Egyptian payment solutions provider, marking a historic inclusion from Egypt and the Arab world in Kotler’s globally acclaimed textbook.
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Phillip Kotler’s chosen Bee case study to be a case study in the next Marketing Management Edition!
The Distinguished Professor of International Marketing at the Kellogg School of Management Philip Kotler for the first time will include Egyptian Case studyin the next Marketing Management Edition!
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Bee ” Egyptian Payment Solutions Provider ” Case study is the first case from Egypt and Arab countries to be considered by the God Father of marketing and the author of Marketing Management 14th edition ” The world’s most widely used graduate level textbook in marketing ”
You can review and download Bee case study from the following link :
The inclusion of Bee’s case study in Philip Kotler’s Marketing Management is a testament to the company’s remarkable achievements and its role in transforming the financial landscape in Egypt.
Bee’s journey offers valuable insights into the dynamics of emerging markets, the importance of customer-centric strategies, and the impact of technological innovation on financial inclusion. As Bee continues to pave the way for digital payments in the MENA region, its story serves as an inspiration for entrepreneurs and marketers worldwide.
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