Featured StoriesSocial Media

Bigger is good, Smarter is better; Huawei pokes at rival

The iPhone X is out, and it is what everyone is talking about. The smart phone market and consumers are ravenous, either to capture the chance to get the phone or for the chance to join others in hating the phone.

While the heat of the moment lies on Apple’s newest product, we’re talking a look at the Asian market, where smart phone manufacturers are having some fun.

More specifically, the world’s 3rd smartphone producer, Huawei, is using its newest flagship chipset to poke at another smartphone giant, Samsung.

“Bigger is good; Smarter is better,” takes a fun jab at their smartphone rival.




Samsung’s Galaxy Note 8 was just recently released, with the tagline “It helps you do bigger things.” on almost all promotional items.

Samsung note8
The name of Samsung’s Galaxy Note 8 teaser video is “Do bigger things”

In a recent Facebook post by Huawei, the company placed a #beyondthegalaxy hashtag which suggest that the upcoming Mate 10 and Mate 10 Pro will be better than the newly launched Galaxy Note 8.

The growing Chinese smartphone giant seems to enjoy a few jabs at the competition, and its jab is well placed as the Kirin 970 promises a world of “smarter” phones.


Smarter is Better; a world of AI and AR

Huawei’s newest flagship chipset, the Kirin 970, was launched earlier this month and has already made headlines. The first in its series, the Kirin 970 brings powerful AI (Artifical Intelligence) features to the average smartphone user.

The AI is able to produce a large amount of real-time, scenario-specific, and personalized data. All to provide a more personalized phone experience, with AI learning helping along the way.

It will also support HDR 10, and 4K video recording at 60 frames per second (fps).

“The ultimate goal is to provide a significantly better user experience.” Said Richard Yu, CEO of Huawei Consumer Business Ground. Undoubtedly, the phone’s capabilities and internal hardware are proof as to how much Huawei is attempting to build up their AI experience for users.



Another phone using their own chip technology? The new iPhone X and their A11 Bionic chip.

The new iPhone’s promise is similar to Kirin’s, to “say hello to the future.”

Facebook has also made their interest in AR clear as well in their F8 conference earlier this year.

Apple states that the A11 Bionic is the most powerful and smartest chip ever in a smartphone, but then what does it say about Huawei’s chip’s ability to process AI tasks?

Perhaps Huawei has another post up its sleeves as a comeback, or maybe they’re waiting for the initial interest in the phone to drop before making fun of it.

Overall, it seems that the smartphone industry is aiming towards a battle in introducing and dominating either the AI or AR sectors. With Apple and Huawei being the first manufacturers to jump into the battle, but what does this mean for us?

Is the world really ready for AI on their phones? Are we ready to accept computers deeper into our private lives? Should we start preparing for Skynet’s invasion?

Let us know your thoughts in the comments section.

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.