By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: Insights & Trends: How to grab the right attention for back to school
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.

Insights & Trends: How to grab the right attention for back to school

Think Marketing
By Think Marketing Published August 27, 2018 Knowledge Base Recommended Stories
Share
3 Min Read
SHARE

With most schools starting late-September, parents are slowly coming back from summer vacation to the stresses of back to school shopping. BTS is a great time of the year for many brands, as a sharp increase in sales is almost guaranteed.

As an important marketing event of the year, it provides many businesses with exciting opportunities. Marketers should be on watch this season, as new trends or increase in certain consumer behavior means a needed change in strategies.

 

Insights

Google recently released their annual BTS MENA insights and there is a lot to catch up on.

- Advertisement -

According to Google, 80% of MENA BTS shoppers are using Google as a source to find their BTS items. This is with an overall increase in Google’s search engine inquiries of 10% during the season.

“In MENA, search queries are rising 15% year-on-year with searches on mobile growing 20X faster than those on desktop.”

Parents are also on the move, with fathers becoming a stronger buyer power. 68% of fathers will be buying stationary for their kids this year, according to Google.

Moms continue to have the biggest buying power this season, with 2 in 3 moms looking to buy clothing, footwear and sportswear.

As for students aged 18 – 24, 1 in 2 will be buying their own clothing, footwear and sportswear. 37% of male students are looking forward to new laptops and phones, while 44% of female students are interested in buying beauty and personal care products.

Marketers should take note that other categories are starting to make a mark during the back to school season. Categories such as musical instruments, hygiene and cleaning products are poised to enjoy a surge this year.

Google

Backpacks and bags are one of the most searched items during this season. Searches into these items rise 93% compared to the rest of the year.

Read on last year’s BTS trends > Keeping up with Back to School behaviors & keywords

It is important for brands to start finding ways to promote quality over prices as 57.4% of BTS shoppers are looking for quality. Price comes in as the second most important element to look for when BTS shopping with 53.3%, and only 30.5% look for specific brands.

 

Back to School Marketing Trends

“Edutainment” videos and “haul” Vlogs are top content during back to school

More and more parents and students are going to videos for inspiration and help during the BTS season. With video as a pillar content, marketers will be able to reach and inspire a wide range of audiences.

“Edutainment” and “haul” videos are particularly important during the season. Edutainment is content that both entertains and educates. This type of content can contain topics such as school morning routines and tips on how to study.

Marketers can create their own Edutainment videos, or work with certain content creators.

Haul videos are videos in which people will show off their best buys from a particular store or date. This is a very popular genre on YouTube, where viewers enjoy and accept the recommendations from authentic personalities. An important sub-genre is the stationary haul, which is a great gateway for stationary or hypermarket brands.

According to Google, “2 out of 3 buyers say a good promotional video could influence them. Moreover, highlighting the quality of the product is more important than a cheaper price or discounts.”

Marketers should definitely search for mid-tier influencers for school hauls, as they tend to be perceived as more authentic than more popular influencers.

 

Back to school isn’t only for stationary anymore

As we saw with Google’s insights, uniforms and stationary aren’t the only things that are popular during BTS.

Marketers should be more aware of potential products that consumers could be looking for this season. Other than musical instruments, and hygiene products, there may be an increase in other items such as

  • Accessories
  • Tablets and phones
  • Healthier food snacks
  • USB and portable hard drives
  • Powerbanks
  • Recyclable items

 

Customizable or more unique items

There continues to be a strong trend in individualism and being your unique-self through personal belongings. Many brands have been making more uniquely designed items in order to fit this trend, but customizable items are still rare.

People continue to love personalized experiences and products. Customizable products allow consumers to interact and engage with the brand, and have unique memories of it.

Just as with scrap booking, people are starting to love DIY stationary and other products as well.

There are many ways in which brands can join in on the action. This includes customizable bags, lunchboxes, binders, notebooks, pool towels, unique USBs, and etc.

 

Food is becoming a big factor for parents

1 in 3 parents will be buying food and snacks for their kids during this year’s back to school season. And they are not looking for chips and chocolate.

Parents are becoming more and more worried about children’s eating habits, and have opted to search for more healthier but affordable options. An increase in parents searching for healthier snacks or ways to make healthy lunchboxes is sure in the works, and brands need to catch up and help.

Family oriented brands may want to think about producing content on the topic, while health brands should consider kid friendly lunches or snacks with colorful packaging.

This is the slowest growing trend, but will soon become more prominent as millennials’ families grow older.




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

Step Inside the Brand: How Immersive Marketing Is Changing Customer Experience
3 Min Read
The 2025 Labubu Takeover: The Rise of The Mischievous Furry Monster
3 Min Read
Skip the USB: 12 Alternatives to WeTransfer for Sending Large Files
3 Min Read
Product and Customer Experience: How Both Shape the Essence of Every Brand
3 Min Read
Not Just and Ad – Orange Egypt Drops AI Powered 5G Cinematic Experience
1 Min Read

Featured Stories >

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?