Brand Management, Entrepreneurship, Inspiration, Strategies

Have you ever read about Apple’s core values?

Even great brands need to invest in meaning if they want to remain great. In this dynamic customer-driven marketplace, no…

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Even great brands need to invest in meaning if they want to remain great. In this dynamic customer-driven marketplace, no one is safe. Whether you’re Apple, Nike or Coke, you need thoughtful investment into defining your company’s mission if you hope to retain you relevance, value, and vitality.

Only 20% of brands worldwide are seen to meaningfully and positively impact people’s lives, and as social technology continues to drive consumer activism, many companies are waking up to the realization that articulating their values and mission is not luxury. Instead, articulating how your brand brings its core values to life is now critical for your brand reputation and employee productivity.

Apple has always been different. A different kind of company with a different view of the world. Steve Jobs had a talent for identifying what was important & what was not, and having the courage to avoid what he felt was the nonessential.

Think Different Marketing Campaign

Think Different was a marketing campaign launched by Apple under Steve Jobs when he took over as interim CEO of Apple in 1997 and the company was in a pretty bad state. Think Different Campaign reflected his philosophy behind making the best products in the market. It was a brand image campaign which had an emotional appeal not only for the potential customers but also for Apple’s employees who had forgotten what Apple is about.

His second strategy to make a company last longer was to kill your own products before somebody else kills them with a new product.

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs

For explanation -Apple launched the iPod in 1997 which killed the Sony Walkman forever but they did not rest and brought the iPhone in 2007 which was termed as an iPod killer .In 2010 Apple launched the iPad under Steve Jobs and he predicted it will kill the PC market and the same is happening today. These values are reflected in Apple products as Apple products are the most innovative products in the market. They work seamlessly out of the box and Apple provides the best customer service.

Steve Jobs: Apple’s Core Value

Steve Jobs gives an inspiring talk about the core values of Apple, and more importantly himself. Steve Jobs was discussing a new campaign “Think Different” and talked about how Apple needs to change it’s marketing strategy to one which emphasises on it’s core-values. He went on to talk about how Apple’s core value was to honour people who think that they can change the world with their passion.

Apple’s core value is not the Think Different campaign. It’s core value is to make the best products in the market and focus on selected products so that they can develop and innovate.

 

These core values are the reason that Apple products have been so consistently excellent, and they are the reason that you can walk into any Apple store across the world and get the same experience. From sales associates to top executives, Apple is united by a common culture. And it is that culture that ensures that Apple customers enjoy the experience that they have come to expect whenever they interact with Apple.

Apple’s Core Values According to its CEO Tim Cook

“Steve built a company and culture that is unlike any other in the world and we are going to stay true to that — it is in our DNA” Tim Cook
“Steve built a company and culture that is unlike any other in the world and we are going to stay true to that — it is in our DNA” Tim Cook

Breaking down Apple’s mission statement (business philosophy) and this quote from Tim Cook:

  • We believe that we’re on the face of the Earth to make great products.
  • We believe in the simple, not the complex.
  • We believe that we need to own and control the primary technologies behind the products we make.
  • We participate only in markets where we can make a significant contribution.
  • We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
  • We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
  • We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

Core values are what support the vision, shape the culture and reflect what the company values. They are the essence of the company’s identity the principles, beliefs or philosophy of values.

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Economics, Inspiration

Want to be more productive? abandon big houses and go for studios!

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around…

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around us to obey the rules we set forth.

After reading thousands of articles and dozens of books about time management and productivity to discover the real ways to be more productive, we created a new approach that might help young professionals to live a practical yet productive lifestyle.

To do anything of value, to create anything, we must be productive to a degree, we should think about how to minimalize our surroundings and decrease the noice that consumes our energy, specifically our work and home.

But what if it’s not only our working space that needs a cleaning?

What if that big apartment or home is actually impeding your productivity? What if a smaller but more efficient place would boost your production?

And that is where studio apartments come in.

Why studio apartments?

A studio apartment, or an efficiency apartment, are small self-contained spaces that only contain one room and a separate bathroom.

These elegantly simple homes have been around for years, grabbing the attentions of both young and retired individuals or couples who are willing to enjoy the perks that the small space provides.

The large room will include a large space, which will count as both living and sleeping space, and a small kitchen area. These spaces are free to the mind’s creativity, allowing owners to find new ways to store items and separate rooms.

But, just how exactly can it help you with your productivity?

 

It’s Ergonomic

Less rooms mean less space for things to get away from you. Your laptop, that sketch, your notes and your drink will always be nearby.

This means you won’t be losing time getting up, searching and returning to your work to retrieve anything.

This will help in the long run with your productivity, according to Atlassian, we can spend around 2 hours a day trying to recover from distractions. One of the most common is to go and get something.

So, if you’re working at home, this will speed up your process.

 

It promotes Efficiency

We love clutter, and we love having our things all around us. Unfortunately, its not a luxury you can have in the smaller spaces of a studio apartment. Fortunately, it is going to bump up your efficiency levels up to 100.

Living in such a studio leads to having to really choose between things you love, and things you Really love. This forces you to choose exactly what goes together, how much space it will use and how much space you’ll have left.

This creates a fantastic practice in planning what to buy, what to use, what is important and necessary and how well do things fit together. This is great practice for productivity, in which prioritizing work and understanding what goes well with what is a needed skill.

 

It offers (Lean Living)

Living on luxurious yet sparse items and clutter will make you feel fantastic. There are less things to worry about when living lean, living with the minimum or most essential things.

With a studio apartment, you’ll be paying less utilities because there isn’t a lot of space that needs to be heated or cooled, it’s faster to clean and keep tidy, and you’ll be paying less rent. The entire thing is cost-efficient.

You’ll be thinking and worrying less about bills and coming to a messy home, and focusing more on finishing your workload to get home to an easy home life. Having less things to worry about always reduces stress and improves productivity.

It also asks that you focus on the essentials, keeping up with efficiency, and planning ahead to ensure maximum productivity because you always have the essentials, without the clutter to slow you down.

 

Finding the right one

Looking to make your home a part of your new productivity upgrade?

There aren’t a lot of companies that are selling studio apartments at the moment, but there are some fantastic ones at Taj City. They have just unveiled their new “Lake Park Studios,” complete with 60m2 studio apartments.

There is 0% down payment, and payment plans up to 10 years or 12% down payment and one year with no installments.

Taj City is well-known for their wide range of green views, so you always know your place will come with a view. Check out Taj City here.

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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Inspiration

Samsung A8 social experiment proves that everyone is beautiful

What would you do if you were called beautiful? What would you do if someone stopped you in the street,…

What would you do if you were called beautiful? What would you do if someone stopped you in the street, with no indecency and just clear honesty, and told you that you were beautiful? How would you react?

Quite a few people have come out to test the question, and now smartphone manufacturer Samsung is joining their ranks.

With their new ad for their Samsung A8 and A8+, Samsung discoveries how everyday people react to a simple truth.

Everyone is beautiful.

The reactions were both sad and uplifting. When told the person behind the camera, filmmaker Shea Glover, was taking photos of what she saw as beautiful, these were some of the reactions.

“Okay, why did you invite me?”

“I don’t know how to take a picture like that.”

“I don’t know, I don’t get called that that often.”

“Usually I get called ugly or something, so that’s a first.”

The brand’s video mixes together both a loving and emotional ride of emotions, all in perfect clarity with their A8 phone.

Targeting Generation Z

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

At the heart of the campaign is the young director and social anthropologist Shea Glover, who appears on screen as well as sharing a co-director credit. In it, she takes her previous social experiment exploring self image to a global audience, making an emotional film showing what happens when a wide range of Gen Z strangers are told that they’re beautiful just as they appear.

Using the power of viral vidoes

The TV Commercial Ad titled Lets You Be You was done by Academy Films advertising agency for product: Samsung Galaxy A8 (brand: Samsung) in United Kingdom. It was released in the Jan 2018.

Viral videos, while not the most popular buzzword anymore, still have a power to gather people together under a single feeling or banner. Glover, whose shot to fame was a world famous viral video that sparked and inspired countless other touching videos, knows this very well.

Her original video, in which she went around her high school filming as she told people they were beautiful, has been watched over 17 million times on YouTube. Not to mention how much it was shared and talked about on other social media sites.

 

This sparked other projects such as Rotasiz Seyyah’s “You are so beautiful,” and Johanna Siring’s “Kiss of a stranger.”

Samsung understood the power of before and after shots, and of how emotional marketing can settle a brand into people’s hearts for a long time.

Using not only the idea but also the original videographer, Samsung was able to create an easily sharable, and possibly viral ad.

The Samsung ad was designed to serve as a demo of the phone’s ability to take “beautiful” photos in various lighting and weather conditions. It also allows the brand to embody itself as a caring and loving brand.

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Brand Management

Juhayna steps in 2018 with bold yet humble campaign to support Baheya hospital

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid…

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid brand that makes revenues and changes the world.

Juhayna has decided to take its sponsorship of the beloved Al Ahly team and use it for good by launching national donation campaign to support Baheya hospital.

For years Juhayna have been doing whatever necessary to increase the brand value. Hiring Sherif Ekramy to promote Juhayna Mix, Dora as Juhayna Pure’s brand ambassador, the controversial Dundo Advert and major sponsorship deals.

After 19 years of being the most visible logo on one of the most watched teams in the country, Juhayna is taking a step back and letting someone else get the limelight.

Throwback ► Juhayna Cheering Egyptian Mothers in Emotional TV Commercial

Juhayna teams up with Baheya Hospital & Al Ahly in long-term plan which aims at delivering a bold yet humble marketing message with much emotion involved. The move definitely will re-capture the audience attention to Juhayna’s logo and strengthen the long-term sponsorship to Al-Ahly SC.

Early yesterday morning, Reporter Sara Fouad posted a small teaser of Juhayna’s new campaign.

كلكوا عارفين أنا زملكاوية قد إيه.. والإنتماء ده موضوع بجد مفيهوش هزار.. لكن في حاجة بتجمّع كل الناس أيًا كان إنتماءهم ا…

Posted by ‎Sara Fouad – سارة فؤاد‎ on Monday, January 1, 2018

 

The post states that for the first time in 19 years, something was going to change with Juhayna and Al Ahly.

Fans questioned what would happen, the brand has been a main part of the uniform for so long. Many wondered if they would change logos, or focus on a certain product instead of the company as a whole.

Juhayna themselves, later the same day, posted a short video/would be GIF on the topic.

Stepping back for 90 minutes

The FMCG company has decided to take a step back in order to lend a helping hand. So, after 19 years of unchanging visibility, the brand is partnering up with Breast Cancer NGO Baheya.

The partnership allows Baheya’s logo to sit upon Juhayna’s place to help 4000 of those afflicted with the disease.

For 90 minutes, during the match between Al Ahly and Al Masry on the 12th of January, Juhayna and Baheya hope to receive donations of up to 19 million EGP, which will be spent on helping more than 4000 Breast Cancer patients.

 

Only 7 hours in, the video already has over 5k reactions and over 400 shares.

People have reacted positively to the change, some stating that it’s honorable to use the money Juhayna uses on being on the uniform for some change and good in the world.

Baheya is a non-governmental organization that aims to help spread awareness of Breast Cancer, and the importance of early detection through testing. While Breast Cancer can be beaten at later stages, with lower rates of success, early detection provides up to a 98% chance of curing the Cancer.

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