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World Cup Brand-wagon: Etisalat drops the first advertising BOMB

In preparation for Egypt’s return to the FIFA World Cup, Etisalat has exploded onto the scene with the first World Cup anthem and ad bomb.

The telecommunications company released this advertising gem, complete with what all Egyptians seem to love. Catchy tunes, dramatic shots, Football, inside jokes and Egypt’s beloved goalkeeper Essam El-Hadary.


The entire ad is a great piece, but it is the timing and its great production that has us saying that it may be the leading brand for this year’s World Cup journey.

Other brands haven’t released any strong pushes for Egypt’s journey to Russia, but with players such as Vodafone and their new brand ambassador Mohamed Salah, we can’t be entirely sure what will come next.

One thing we do know, is that Etisalat didn’t come just to play but also to win!


Campaign Credits

Production house : The Film Marshals
Director : Ahmed Hussein
DOP: Ahmed Beshary ( Shiko )
Art director: Mona Mekkawi
Stylist: Reem El Adl
Post: Lizard
Editor: Amr Rabea
Grading: Karim Mira
Music composer : Sary Hany
Sound design : Hosny Ali
Sound studio : The Garage
MVO: Youssef El Tohamy
Line producer: Lotfy Abdel Aziz
Group Account Director: Sondos Effat
Account Director: Amr Ammar
Account Manager: Ahmed El ShimyShimy
Head of Planning: Naila fattouh
Head of production: Heba Radwan
In house producer: Moayad Aly El Shenawy

Creative Team:
Creative Director: Karim Ayesh
Art Director: Nourhan Moaz
Senior Copywriter: Alaa El Sheikh

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