Economics, Featured Stories

UAE launches new initiative to train 1 million Arab programmers

The UAE has launched a new initiative aims at training a million Arab youth to help the region expand in…

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The UAE has launched a new initiative aims at training a million Arab youth to help the region expand in computer programming, considered the “language of the future”.

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, announced the programme that will open the door to “hundreds of thousands of jobs for Arab youth without leaving their countries”.

A new website, ArabCoders.ae, was developed to support one Million Arabs on their journey to become professional software developers. Master the craft on a FREE online platform with exceptional courses.

The new website will offers online certifications through courses such as website development, mobile interfaces, Android applications and training to become a data analyst. The portal is supported by Udacity, an educational organisation that provides online courses, as well as Middle East recruitment website Bayt.com.

The platform provides a specialized and integrated curriculum in computer science and programming, consisting of three months of training courses in cooperation with the world’s leading educational institutions and international companies.

At the launch, His Highness said, “Coding is the language of the modern era. Our goal is to teach it to one million young Arabs, in order to prepare them now for the requirements needed to excel in the future.” He continued, “Coding will create many job opportunities for young people to compete for remotely; it will pave the way for them to participate in the global economy online, from home.”

“Our project is part of the global initiatives to create hope in the region and making a future for the youth in the area,” Sheikh Mohammed bin Rashid said. “We want to contribute even a fraction of a solution to the problem of unemployment in the Arab world.”

 

In addition to classes and job postings, 1,000 students will receive scholarships, though the individual amounts have not been disclosed, as well as prizes for students totaling US$1.5 million (Dh5.51m). The top four tutors selected by students will also be incentivised, receiving $200,000 (Dh735,000).

There is a gap in skills and available jobs for youth throughout the Middle East North Africa (Mena) region. The World Economic Forum (WEF) said 65 per cent of people in Mena are under age 25, yet 27 per cent of this age bracket is unemployed.

The One Million Arab Coders initiative

The One Million Arab Coders initiative, managed by the Dubai Future Foundation, aims to empower one million young Arabs in the Middle East by training them, enriching their knowledge, improving their skills, providing them with jobs in the modern tech sector, and increasing their expertise in advanced science.

The initiative will also enable young Arab innovators to play a key role in Smart Government, E-Commerce and IT. The E-Commerce sector has become a global $15 billion industry, while the IT sector has reached $3 billion in the Arab world alone, and is growing at an annual rate of 12%.

This initiative is considered as the first step to mastering coding, which will be crucial to meeting the requirements of the future digital economy.

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Economics, Inspiration

Want to be more productive? abandon big houses and go for studios!

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around…

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around us to obey the rules we set forth.

After reading thousands of articles and dozens of books about time management and productivity to discover the real ways to be more productive, we created a new approach that might help young professionals to live a practical yet productive lifestyle.

To do anything of value, to create anything, we must be productive to a degree, we should think about how to minimalize our surroundings and decrease the noice that consumes our energy, specifically our work and home.

But what if it’s not only our working space that needs a cleaning?

What if that big apartment or home is actually impeding your productivity? What if a smaller but more efficient place would boost your production?

And that is where studio apartments come in.

Why studio apartments?

A studio apartment, or an efficiency apartment, are small self-contained spaces that only contain one room and a separate bathroom.

These elegantly simple homes have been around for years, grabbing the attentions of both young and retired individuals or couples who are willing to enjoy the perks that the small space provides.

The large room will include a large space, which will count as both living and sleeping space, and a small kitchen area. These spaces are free to the mind’s creativity, allowing owners to find new ways to store items and separate rooms.

But, just how exactly can it help you with your productivity?

 

It’s Ergonomic

Less rooms mean less space for things to get away from you. Your laptop, that sketch, your notes and your drink will always be nearby.

This means you won’t be losing time getting up, searching and returning to your work to retrieve anything.

This will help in the long run with your productivity, according to Atlassian, we can spend around 2 hours a day trying to recover from distractions. One of the most common is to go and get something.

So, if you’re working at home, this will speed up your process.

 

It promotes Efficiency

We love clutter, and we love having our things all around us. Unfortunately, its not a luxury you can have in the smaller spaces of a studio apartment. Fortunately, it is going to bump up your efficiency levels up to 100.

Living in such a studio leads to having to really choose between things you love, and things you Really love. This forces you to choose exactly what goes together, how much space it will use and how much space you’ll have left.

This creates a fantastic practice in planning what to buy, what to use, what is important and necessary and how well do things fit together. This is great practice for productivity, in which prioritizing work and understanding what goes well with what is a needed skill.

 

It offers (Lean Living)

Living on luxurious yet sparse items and clutter will make you feel fantastic. There are less things to worry about when living lean, living with the minimum or most essential things.

With a studio apartment, you’ll be paying less utilities because there isn’t a lot of space that needs to be heated or cooled, it’s faster to clean and keep tidy, and you’ll be paying less rent. The entire thing is cost-efficient.

You’ll be thinking and worrying less about bills and coming to a messy home, and focusing more on finishing your workload to get home to an easy home life. Having less things to worry about always reduces stress and improves productivity.

It also asks that you focus on the essentials, keeping up with efficiency, and planning ahead to ensure maximum productivity because you always have the essentials, without the clutter to slow you down.

 

Finding the right one

Looking to make your home a part of your new productivity upgrade?

There aren’t a lot of companies that are selling studio apartments at the moment, but there are some fantastic ones at Taj City. They have just unveiled their new “Lake Park Studios,” complete with 60m2 studio apartments.

There is 0% down payment, and payment plans up to 10 years or 12% down payment and one year with no installments.

Taj City is well-known for their wide range of green views, so you always know your place will come with a view. Check out Taj City here.

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.

 

Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017

 

One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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Featured Stories, News

Ahmed Abou Hashima totally abandoned his media empire for Eagle Capital

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in…

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in Egypt indicate a trend of augmentation through cost-cutting mergers and acquisitions of main satellite TV networks and affiliates of newspapers and websites.

Egyptian Media Group was founded with an aim to develop the media sector in Egypt and provide the quality and expertise required to regain Egypt’s leadership in the region.

Empowered by the Egyptian business tycoon Ahmed Abou Hashima, Egyptian Media Group was developed to deliver the most advanced technologies by creative Egyptian minds, including the most professional and successful executives in the Egyptian media scene.

Abou Hashima started off Egyptian Media group by acquiring 100% of ONTV channel from businessman Naguib Sawiris, 51% of “Presentation Sports” for sports marketing and media, and 50% of Misr Cinema for movie and TV production.

In November 2016, Egyptian Media Group announced the signing of a partnership agreement to buy 50% shares of Synergy, aiming to strengthen its business in the field of art production, especially drama and advertising.

Today, Egyptian Media is one of the fastest growing media groups in Middle East and North Africa. Egyptian Media already holds a variety of the best TV Channels in Egypt and the Middle East, plus it owns and operates a grand set of the most widespread news websites in Egypt includes but not limited to Youm7DotMsr and Egypt Today.

 

Egyptian Media Group Subsidiaries:

ON Network:
OnEnt, ONsport, ONtvLIVE and On drama.

Film Production:
Synergy – تامر مرسي, EM | Production and Misr cinema.

Radio Management:
Nagham FM نغم اف ام, Radio Hits 88.2, Mega FM 92.7 and 95 FM.

Print Media:
Youm7, Eain, Sout Al Omma, DotMsr, Business Today Egypt and Egypt Today Magazine.

Marketing & Advertising:
Presentation Sports, Synergy Advertising, POD Egypt, iFly Egypt, Egyptian outdoor, Spade and Hashtag.

Training & Development:
Egyptian Media Group collaborates with London Film Academy (LFA).

 

Eagle Capital acquire 100% of Abou Hashima shares

According to news reports, Abou Hashima decided to totally abandon his shares in Egyptian Media Group for Eagle Capital, led by Dalia Khorshid (Egyptian ex-Minister of Investment).

As a result of the acquisition, Osama Al-Sheikh has been assigned as Chairman of the Board of Directors for the Egyptian Media, and as Managing Director to replace Ahmed Abu Hashima.

The full details about the acquisition deal is not available at the moment and should be announced during a press conference to be held next Thursday.

Worth mentioning is that Egyptian Media was planned to be registered on the stock market as a holding company in the first quarter of 2018 to raise up to 1 billion Egyptian pounds after the planned initial public offering (IPO).

 

Dalia Khorshid, CEO of Eagle Capital

In early 2016, Dalia Khorshid succeeded Ashraf Salman as Minister of Investment, becoming the first woman in Egypt to occupy the elite position.

Ms. Khorshid holds a Bachelor of Arts degree in Business Administration from the American University in Cairo. She also serves as Group Corporate Treasurer for Orascom Construction Industries (OCI) N.V.

Prior to joining OCI, she was with Citibank for 8 years, where she served as a Vice President.

She began her banking career with Commercial International Bank, Egypt’s largest private sector bank. She spent eight years at Citibank as vice president for Corporate Finance and Investment banking for the Middle East.

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