Digital Advertising: Past, Present & Future
 I often get asked how much has changed in the last 10…
Burger King KSA Pushes Localization With New Arabic Alphabet Letter
Burger King Saudi Arabia has something to say about how you pronounce…
Let’s Get Creative: Juhayna Vs Domty packaging design revamp
Competition for a place in a shopper’s cart grows fiercer and harder…
Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons
After weeks of teasing this year’s finalists, Google has finally released the…
Be The Next 007 You Want To Be With The Traveler Suit by Concrete
Talk about another Iconic campaign by fashion brand, Concrete, as they tackle…
Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways
Late last year, we announced that the world’s most creative festival, Cannes…
Shoelace: Google’s Newest Attempt At Social Networking Apps
After the not-so tragic loss of Google + earlier this year, Google…
Mohamed Salah’s Brand Value | Case Study
As the AFCON’s final match is set between Senegal and Algeria, people…
How To Measure Your Summer Popup’s Success
With the summer heat rising fast and crowds continue to overcrowd beaches…
Halan Unveils New Tuktuk Adverts; Egypt’s OOH Landscape Grows
Out of home advertising is attention-grabbing and not as invasive as other…
AFCON 2019 Campaigns: The good, the lame and the black horse
And with Egypt’s first goal and win in the net, AFCON has…
Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019
Everybody’s favorite Pharaoh player is back at it on the advertising stage…