Apple unveiled the Apple Pencil, available for $99 this November. The company revealed the product at Wednesday’s keynote. For some, this is a revolutionary new product. For most, the Apple Pencil is pretty much just a stylus that costs about $98.50 more than a regular pencil.
At an iOS 4 press event in 2010, Steve Jobs told the world what he thought about styluses (styli?) on tablets. Of course, the new Apple Pencil appears to be somehow far from the styluses with pre-iPad tablets. It’s not required—you can still use the iPad with your finger—and it provides additional features that will come in handy for artists and designers. But it is an example of Apple breaking a hard-and-fast rule set down by its late founder.
Former CEO Steve Jobs, who famously said in 2007 at the initial iPhone reveal, “Who wants a stylus? You have to get em’, put em’ away. You lose them. Yuck.” Yet it turns out that eight years later, some people do want a stylus.
Apple Pencil reactions on Twitter:
See if you can pick out the exact moment the Apple Pencil was introduced. pic.twitter.com/BpJQjwqz47
— southpaw (@nycsouthpaw) September 9, 2015
"If you see a stylus, they blew it.” -Steve Jobs, 2010
— Ryan Block (@ryan) September 9, 2015
IT IS LITERALLY JUST A STYLUS
— Sophie Kleeman (@sophiekleeman) September 9, 2015
Apple Pencil prototype leaked pic.twitter.com/cE4eH9gcVT
— Eric Sapp (@ericsapp) September 9, 2015