Featured Stories, International

Samsung smacks Apple and Apple fans in new Ad

Samsung has always loved to make fun of its biggest competition, Apple. The two smartphone giants have been butting heads…

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Samsung has always loved to make fun of its biggest competition, Apple. The two smartphone giants have been butting heads for years now, each biting back through ads or even court room drama. Although it’s been a while, Samsung has finally come out with its newest dig at the iPhone manufacturer.

In Samsung’s newest Ad, Growing Up, the mobile giant has a lot of fun at Apple’s expense.

The ad follows Erik as he falls in love with Apple and its popularity. It starts with iPhone’s very first launch in 2007, with Erik excitedly calling friends with his new phone.

The Galaxy Note creator soon makes fun of the things that many Apple users have come to dread and fear.


Making fun of Apple

First was a poke at Apple’s usage of 16GB storage space for many years, and with no external SD memory slots available.

In another scene, we find Apple’s small screen made fun of beside one of Samsung’s much larger phones.

Later, the ad makes use of Samsung’s water-resistant phones, showing an iPhone in a bowl of rice after an accident in water. Lastly was Apple’s newest contraption, the Dongle, an accessory necessary to listen to music and charge the phone at the same time.

Throughout the ad, you can also see the jokes around Apple’s diehard fans, as they wait in rain and snow for the company’s newest release.

The ad ends with Erik finally switching to Samsung, happily putting his diehard Apple ways behind him.


Rivals to the point of crazy

The theme of Growing Up simply is about making fun of Apple, and that Samsung is always ahead of iPhone’s hardware.

Apple and Samsung fans have always been quick to jump on any opportunity to make fun of the other. Samsung’s unfortunate exploding battery problems are one of many that Apple fans love to point out.

Samsung and Apple fanboys and girls have been at each other’s throats for years, with some incidents of actual physical fighting.

The rivalry between the two has been so well documented, and popular that even Windows made fun of the rivalry in a Windows Phone commercial.

What do you think of the ad? Did you see the final Easter egg that Samsung left behind? Tell us!

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5 (Smart and Crazy) Super Bowl Commercials 2018 you should watch

The Super Bowl is one of the biggest nights for the USA, combining sports-filled action and highly entertaining half time…

The Super Bowl is one of the biggest nights for the USA, combining sports-filled action and highly entertaining half time shows, it is usually a night most Americans don’t miss.

On the other hand, it is something that advertisers shouldn’t miss. The Super Bowl’s audience isn’t just sports fans. Over the years, the event has gotten a widely known reputation for being one of the best platforms to launch some of the year’s best advertisements.

And since not all of us could watch the Super Bowl just to watch the ads, here are our picks for the best 5 Super Bowl ads of 2018.


5) Budweiser

Starting off the list is a tear jerker.

American Beverage manufacturer Budweiser changed up its usual fun ads for a dose of seriousness and heart. Their ad this years highlights the company’s disaster relief efforts, in which they have donated 79 million cans of water over the last 30 years.

“This year we wanted to use our Super Bowl time not only to entertain but also to bring a message that is really [about] purpose and to celebrate, of course, our incredible employees,” said Ricardo Marques, VP of marketing for Budweiser.

  • Creative Agency: David Miami


4) Doritos vs Mountain Dew

This fun, high-speed rapping, ad had a lot of people talking even before its official debut at the Super Bowl. PepsiCo had already dropped that Peter Dinklage and Morgan Freeman would be battling each other week before.

The ad is fun, simple, and captivating as Busta Rhymes and Missy Elliot help with their catchy and well-known songs.

  • Agency: Goodby Silverstein & Partners


3) Alexa

One of the most entertaining ads of this year’s Super Bowl, Amazon’s very own voice assistant loses her voice, creating panic.

What does Amazon have planned for this particular crisis? A very random group of celebrities that will bring out the smile on your face. Even Amazon’s own founder makes an appearance, but it is easy to miss.

  • Agency: Lucky Generals/in-house team D1


2) Dundee

This is one campaign that should be buzzed about all year.

The campaign has been around for a few weeks, in which its masqueraded as movie trailers. Movie fans of the original Crocodile Dundee were excited for a sequel no one thought they wanted. The ads included stars such as Danny McBride, Chris Hemsworth and Margot Robbie.

Many were shocked when it was revealed at the Super Bowl that it was an elaborate campaign for Tourism Australia. Yet, it was such a well-made campaign, that most were tricked, making it a great campaign in deed.

  • Agency: Droga5


 1)    Tide

The absolute best ads of the Super Bowl 2018. This set of ads had it all.

Totaling in an absurd 5 separate TV spots, Tide went above and beyond this year. There is so much to love. Making fun of older Super Bowl ads, and some classics which you may recognize like the famous Old Spice Ads, and even makes fun of other parent company P&G brands.

  • Agency: Saatchi & Saatchi New York


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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.


So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.


Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.


1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.


2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.


3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.


What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.


Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017


One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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Featured Stories, News

Ahmed Abou Hashima totally abandoned his media empire for Eagle Capital

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in…

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in Egypt indicate a trend of augmentation through cost-cutting mergers and acquisitions of main satellite TV networks and affiliates of newspapers and websites.

Egyptian Media Group was founded with an aim to develop the media sector in Egypt and provide the quality and expertise required to regain Egypt’s leadership in the region.

Empowered by the Egyptian business tycoon Ahmed Abou Hashima, Egyptian Media Group was developed to deliver the most advanced technologies by creative Egyptian minds, including the most professional and successful executives in the Egyptian media scene.

Abou Hashima started off Egyptian Media group by acquiring 100% of ONTV channel from businessman Naguib Sawiris, 51% of “Presentation Sports” for sports marketing and media, and 50% of Misr Cinema for movie and TV production.

In November 2016, Egyptian Media Group announced the signing of a partnership agreement to buy 50% shares of Synergy, aiming to strengthen its business in the field of art production, especially drama and advertising.

Today, Egyptian Media is one of the fastest growing media groups in Middle East and North Africa. Egyptian Media already holds a variety of the best TV Channels in Egypt and the Middle East, plus it owns and operates a grand set of the most widespread news websites in Egypt includes but not limited to Youm7DotMsr and Egypt Today.


Egyptian Media Group Subsidiaries:

ON Network:
OnEnt, ONsport, ONtvLIVE and On drama.

Film Production:
Synergy – تامر مرسي, EM | Production and Misr cinema.

Radio Management:
Nagham FM نغم اف ام, Radio Hits 88.2, Mega FM 92.7 and 95 FM.

Print Media:
Youm7, Eain, Sout Al Omma, DotMsr, Business Today Egypt and Egypt Today Magazine.

Marketing & Advertising:
Presentation Sports, Synergy Advertising, POD Egypt, iFly Egypt, Egyptian outdoor, Spade and Hashtag.

Training & Development:
Egyptian Media Group collaborates with London Film Academy (LFA).


Eagle Capital acquire 100% of Abou Hashima shares

According to news reports, Abou Hashima decided to totally abandon his shares in Egyptian Media Group for Eagle Capital, led by Dalia Khorshid (Egyptian ex-Minister of Investment).

As a result of the acquisition, Osama Al-Sheikh has been assigned as Chairman of the Board of Directors for the Egyptian Media, and as Managing Director to replace Ahmed Abu Hashima.

The full details about the acquisition deal is not available at the moment and should be announced during a press conference to be held next Thursday.

Worth mentioning is that Egyptian Media was planned to be registered on the stock market as a holding company in the first quarter of 2018 to raise up to 1 billion Egyptian pounds after the planned initial public offering (IPO).


Dalia Khorshid, CEO of Eagle Capital

In early 2016, Dalia Khorshid succeeded Ashraf Salman as Minister of Investment, becoming the first woman in Egypt to occupy the elite position.

Ms. Khorshid holds a Bachelor of Arts degree in Business Administration from the American University in Cairo. She also serves as Group Corporate Treasurer for Orascom Construction Industries (OCI) N.V.

Prior to joining OCI, she was with Citibank for 8 years, where she served as a Vice President.

She began her banking career with Commercial International Bank, Egypt’s largest private sector bank. She spent eight years at Citibank as vice president for Corporate Finance and Investment banking for the Middle East.

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