CAMPAIGNSRamadan 2022

Ramadan 2022: 15 Days of White Goods and Home Appliances Advertising

As per Ramadan tradition, most of Goods and Home Appliances brands find it a golden opportunity to release product commercials to be observed by audience on TV and digital channels.

We took a look at how White Goods and Home Appliances brands are joining this year Ramadan celebrations.


Union Air X Premium combo Ad

UnionAir collaborated with the actress Ghada Adel, the rapper Abo El-Anwar, and the standup comedian Abdelrahman Mohamed. The beloved actress represented two characters, a male and a female to create a kind of 2X1 campaign by offering a debate between Unionaire Vs. Premium sub-brands.

This could be a budget saver tactic, but also a smart introduction for Premium as a trusted brand by UnionAir Group Technology (UGT).



Fresh collaborated with the singer Mahmoud El-Essily and Ruby and created another catchy jingle to keep the brand “fresh” soul during Ramadan Ads season.

El Esseily and Ruby Ad concept is built on how not having Fresh home appliances could be a dealbreaker for marriage just few weeks before Eid season for marriage and starting new life.


Elaraby Group

The Egyptian giant group has release a separate Advert for each sub-brands to launch one of the most beautiful ads this Ramadan.

Tornado X Mohamed Henedy

Again, Tornado collaborated with the most beloved comedian superstar Mohamed Henedy and created a funny jingle-based advert that was released a few days ago.

The advert concept is offering Tornado as a solution as the advert is featuring Tornado products as a short-cut decision for every modern home.


Sharp Did Everything for a Strong Comeback

Sharp also released an advert this Ramadan with a collaboration with celebrities including Kareem Fahmy, Ahmed Magdy, Jamila Awad, Tara Emad, and many more.

Also Read ➤ Ramadan 2022: Flink Studios Did It Better For Sharp

The Ad is considered a strong comeback by gathering a youthful stars under the slogan of “Sharp Did Everything, And Did Everything Better”.


La Germania Cookers, An Advert Cooked With Love

The brand collaborated with three young actresses Hend Abdelhalim, Hoda ElMofty, and Asmaa Galal, and created a jingle-based advert.

As part of the campaign, a short copies created to stress on the La Germania Cookers design and safety features.

Also, worth mentioning that the brand name is mentioned several times in the Ads. Consequently, it aims at sticking the brand name in the consumer minds.


Tell us in the comments below which is your favourite advert for White Goods and Home Appliances in ramadan 2022?


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