Events and Awards, Featured Stories

First Innovation Forum by MIT Enterprise Forum Pan Arab to Launch in Bahrain

The MIT Enterprise Forum Pan Arab announced the launch of its first Innovation Forum in partnership with Bahrain Economic Development Board (EDB) and Investcorp , a leading provider…

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The MIT Enterprise Forum Pan Arab announced the launch of its first Innovation Forum in partnership with Bahrain Economic Development Board (EDB) and Investcorp , a leading provider and manager of alternative investment products. The forum will take place at the Four Seasons Hotel in Bahrain on the 27th and 28th of September with the expected participation of over 400 people including innovative startups, researchers, entrepreneurs and investors, along with CEOs, CTOs and CIOs from the world’s leading tech companies as well as policy makers and the media.

This event is the first of its kind in the Arab world, falling within the vision and objectives of the MIT Enterprise Forum (MITEF) for the Pan Arab Region, which aims to develop and promote a culture of entrepreneurship, innovation and technological proliferation in this part of the world.

This goes hand in hand with the Kingdom of Bahrain’s Economic Vision 2030, a goal towards a prosperous economic climate that is based on sustainability, fairness and competitiveness. The forum will also welcome a large number of regional and international speakers, focusing on the latest technologies and the latest scientific research in the field. Speakers will discuss several issues, including Fintech, an emerging financial services sector that will shape the future of the industry and other topics including autonomous vehicles, Artificial Intelligence (AI), cybersecurity, and cloud computing, while also dissecting the latest findings and trends.

Hala Fadel, Chairperson of the MIT Enterprise Forum Pan Arab stressed the importance of this forum, which will constitute a unique occurrence especially in terms of the discussed topics as well as the rich crowd of tech experts, innovators and entrepreneurs this event brings together from all over the world. She said, “The forum aspires to gather the brightest minds in the academic, corporates, and startup communities in an effort to glean insight into the innovations that shape the world economy, which are the product of both global and regional businesses.

The forum will also discuss and analyze this fast-paced world we live in and its impact on our lives. It will play a significant role in raising awareness about what’s happening around the world today and how to go about attaining a culture of innovation and entrepreneurship in the Arab world.”

Also, commenting on this partnership and the Innovation ForumH.E. Khalid Al Rumaihi, Chief Executive of the Bahrain Economic Development Board (EDB) said, “Innovation and digital disruption are important drivers of economic growth globally. In Bahrain, both the government and private sector have worked hard to create an ecosystem that will allow innovation to thrive. The high standards of hard infrastructure, such as excellent transport connections to regional markets and world-class ICT services, as well as soft infrastructure, such as supportive regulation, mean that Bahrain is an ideal testing ground for entrepreneurs looking to launch products and services before expanding to the wider region.

Investcorp’s Co-CEO Mohammed Al-Shroogi said: “Investcorp has always been a strong supporter of innovation and entrepreneurship, in the Arab world. Guided by the importance of these two pillars to Bahrain’s Economic Vision 2030, we are pleased to be part of this remarkable initiative, which fits perfectly with our long-term commitment to building an innovation-led economy, that accommodates to the growing importance of new trends like fintech and cybersecurity in Bahrain and the wider region. We look forward to welcoming some of the world’s best innovation and entrepreneurship leaders at this Forum to discuss with them the best ways to optimize talent and innovation in the Arab world.”

To register for the Innovation Forum, taking place in Bahrain, potential participants must register online on the following link.

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When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.

 

Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017

 

One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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Featured Stories, News

Ahmed Abou Hashima totally abandoned his media empire for Eagle Capital

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in…

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in Egypt indicate a trend of augmentation through cost-cutting mergers and acquisitions of main satellite TV networks and affiliates of newspapers and websites.

Egyptian Media Group was founded with an aim to develop the media sector in Egypt and provide the quality and expertise required to regain Egypt’s leadership in the region.

Empowered by the Egyptian business tycoon Ahmed Abou Hashima, Egyptian Media Group was developed to deliver the most advanced technologies by creative Egyptian minds, including the most professional and successful executives in the Egyptian media scene.

Abou Hashima started off Egyptian Media group by acquiring 100% of ONTV channel from businessman Naguib Sawiris, 51% of “Presentation Sports” for sports marketing and media, and 50% of Misr Cinema for movie and TV production.

In November 2016, Egyptian Media Group announced the signing of a partnership agreement to buy 50% shares of Synergy, aiming to strengthen its business in the field of art production, especially drama and advertising.

Today, Egyptian Media is one of the fastest growing media groups in Middle East and North Africa. Egyptian Media already holds a variety of the best TV Channels in Egypt and the Middle East, plus it owns and operates a grand set of the most widespread news websites in Egypt includes but not limited to Youm7DotMsr and Egypt Today.

 

Egyptian Media Group Subsidiaries:

ON Network:
OnEnt, ONsport, ONtvLIVE and On drama.

Film Production:
Synergy – تامر مرسي, EM | Production and Misr cinema.

Radio Management:
Nagham FM نغم اف ام, Radio Hits 88.2, Mega FM 92.7 and 95 FM.

Print Media:
Youm7, Eain, Sout Al Omma, DotMsr, Business Today Egypt and Egypt Today Magazine.

Marketing & Advertising:
Presentation Sports, Synergy Advertising, POD Egypt, iFly Egypt, Egyptian outdoor, Spade and Hashtag.

Training & Development:
Egyptian Media Group collaborates with London Film Academy (LFA).

 

Eagle Capital acquire 100% of Abou Hashima shares

According to news reports, Abou Hashima decided to totally abandon his shares in Egyptian Media Group for Eagle Capital, led by Dalia Khorshid (Egyptian ex-Minister of Investment).

As a result of the acquisition, Osama Al-Sheikh has been assigned as Chairman of the Board of Directors for the Egyptian Media, and as Managing Director to replace Ahmed Abu Hashima.

The full details about the acquisition deal is not available at the moment and should be announced during a press conference to be held next Thursday.

Worth mentioning is that Egyptian Media was planned to be registered on the stock market as a holding company in the first quarter of 2018 to raise up to 1 billion Egyptian pounds after the planned initial public offering (IPO).

 

Dalia Khorshid, CEO of Eagle Capital

In early 2016, Dalia Khorshid succeeded Ashraf Salman as Minister of Investment, becoming the first woman in Egypt to occupy the elite position.

Ms. Khorshid holds a Bachelor of Arts degree in Business Administration from the American University in Cairo. She also serves as Group Corporate Treasurer for Orascom Construction Industries (OCI) N.V.

Prior to joining OCI, she was with Citibank for 8 years, where she served as a Vice President.

She began her banking career with Commercial International Bank, Egypt’s largest private sector bank. She spent eight years at Citibank as vice president for Corporate Finance and Investment banking for the Middle East.

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Events and Awards

Innovation TALK: Are you ready to be comfortably lost?

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and…

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and many more to come.

Those who led the way certainly had the guts to be comfortably lost. They knew they had experience and market know-how but they did not know the destination and were not afraid to fail either. That holds true to all strategic innovations.

This December Cairo hosts an Innovation TALK, first of its kind and in this format.Innovation TALK is half a day of mental triggers meant to inspire next big growth opportunities.

A call out to Investors & Manufacturers who want to make a difference to their growth model and sustain their brands agility to survive in an ever-competitive market and changing consumer habits.

As a first step, the TALK sets ground to what Innovation is not!

It is certainly not improvement and not short term. Next an understanding of consumer, shopper, and retail trends that are and will be shaping the markets. It also answers the question of how to localize global trends – choose what is a good fit to your market and brand .

This TALK is featuring Dahlia Zayed – a long time brand strategy and consumer insight practitioner ( follow her on LInkedIN for updates) who decided to end the year by sharing a download of insights from her TALKs and international forums attendance during 2017.

With the holidays just a foot away, some food for thought to refresh the innovation pipeline and gear 2018 onwards for growth.

Innovation TALK is an exclusive event for investors and businesses who seek growth across all sectors.

Some highlights from Innovation TALK agenda:

  • Key drivers to winning innovations
  • How to adapt your business model to innovation
  • Consumer trends & Emerging new segments: Kidults & Gen M
  • Retail trends: Amazon/ NIVO research on E-Grocery & Private label
  • Wholefoods Research 2018- Ingredients under the spot light
  • Think Google Beverages 2017
  • 2017 innovative launches: Food Matters Expo London
  • Coca Cola Investors ’day Atlanta

It will be held Dec 21st , 2017 9AM to 2PM at Intercontinental City stars Hotel – Cairo organized by FWD Consultancy.

To book your place CLICK HERE

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