Barack Obama just broke a Twitter record with 3.6M likes

Former President Barack Obama’s response to the deadly car attack and violent protests during a white nationalist rally in Charlottesville, Virginia is now the most-liked tweet of all time.

Obama’s record-breaking tweet included a photo of him greeting a group a small children of various ethnicities along with part of a quote from former South African president Nelson Mandela. Obama sent two additional tweets to complete the full Mandela quote:

“No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

The post set the record at about 7:07 p.m. PT Tuesday, when it topped 2.7 million likes, according to Twitter.

Meanwhile, President Donald Trump has fumbled while using the social media platform. He retweeted and then deleted two messages on Tuesday, one that featured a cartoon train running down a character intended to represent the news network CNN and one that called the President a fascist.

Previous Most Liked Tweet Of All Time:

The previous most-liked tweet on the social media platform belongs to pop star Ariana Grande, who responded in May to the deadly terror attack outside her concert in Manchester, England. Grande’s tweet has 2.7 million likes.

The third most-popular tweet of all time is far more lighthearted: Ellen DeGeneres’ Oscars selfie.

Recommended Read ➤ 3 Digital Marketing Lessons from Ellen DeGeneres Oscars Selfie

With a limited number of characters to work with, the idiom applies here that a “picture is worth a thousand words.” (It’s an idea that brand marketers sometimes forget to apply to their posts and tweets.)

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.