Few hours ago, Ellen DeGeneres posted a selfie during the Academy Awards with Jennifer Lawrence, Angelina Jolie, Bradley Cooper, Kevin Spacey, Jared Leto, Meryl Streep, Julia Roberts, Lupita Nyong’o and Brad Pitt. The remarkable Ellen DeGeneres tweet [that it reportedly took Twitter down for several minutes] to be the most retweeted tweet ever should deliver some lessons for digital marketing success. Extracting more behind the tweet to find critical digital marketing success factors.
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Be Human
Ellen Degeneres took Twitter by storm when her selfie tweeted became the most Retweeted Tweet of all time captured more attention than President Barack Obama picture after being re-elected to the White House in 2012. (@TheEllenShow) organized a real-time star-studded selfie during the program, with everyone spontaneously laughing.
If you want to master Social Media, forget about the tools and be a human, Just put at the top of your mind that you are dealing with human hormones and the more you humanize your Social Media presence. All your customers already know there is a human behind the screen, the more your fans and followers will believe into your brand.
Refine the User Experience
While the expected shared pictures for the academy awards is either a photo on the red carpet bragging with the dress design or, a photo on the podium with the gold #Oscar statue, Ellen DeGeneres cracked the normal expected content and come up with [awkward] selfi tweeted.
Social Media is a new science, you can buy all the books and still not getting enough knowledge. Always give the room for delivering new experience. Don’t copy and paste a successful brand model because this will never guarantee your success. Make sure you sounds human and conversational not a tweeting machine !
Newsjacking
While #Oscars news trending on Twitter, It was important to strike while the iron is hot, If Ellen waited to share the picture when she gets home, she would have been missing the opportunity to make a new world record.
Focus your marketing campaigns on significant worldwide events through social media website profiles this is the best time to engage people with relevant news and content. Immediately hits the iron and join the NOW TRENDS !
You can’t compete if you update your website, your communications approaches every few years… Create a plan for [Always-on] optimisation of digital media and integrated customer experiences.
After Twitter has also confirmed it being officially the most retweeted tweet ever, It would be fair now for Ellen to take the office of US president away from Obama.
