Featured Stories, Inspiration

10 quotes by Leonardo Da Vinci for marketers to live by

It’s moving into November, and the Egyptian winter is almost upon us. The year is almost over, and many of…

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It’s moving into November, and the Egyptian winter is almost upon us. The year is almost over, and many of us are desperately trying to pick ourselves up before New Year’s Eve.

To help you with that, here are 10 quotes from history’s prolific genius, Leonardo Da Vinci.

Leonardo Da Vinci was regarded as a one-man machine, or a polymath (someone with a wide set of skills). He was history’s ultimate genius or Renaissance man, whose work spanned inventing, painting, sculpting, architecture, science, music, mathematics, engineering, literature, anatomy, geology, astronomy, botany, writing, history, and cartography.

He would have probably just as been great at marketing too, and in that spirit, let’s have him teach us a few things.

 

“Simplicity is the ultimate sophistication.”

Sometimes we get lost in the growing world of marketing, and we forget that sometimes the simplest things are those that our audience loves the most.

 

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”

Many of us study theory, and many of us constantly look at numbers and presentations about what to do, but do we do? Are we doing things?

We want to use the knowledge we have gained, and we want to do. Yet, we simply like to be lazy! Let this be a lesson, let’s go and do!

 

“It is easier to resist at the beginning than at the end.”

Things such as worry and fear keep us from starting projects, but using Da Vinci’s words, by starting it, we can avoid those fears and get things done.

 

“Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer.

Go some distance away because then the work appears smaller and more of it can be taken in at a glance and a lack of harmony and proportion is more readily seen.”

Many of us are guilty of working on our weekend, on our off days and even on family birthdays.

There have been many many studies and articles on the subject, and a majority of them agree, take the weekend off! It’ll always be better for you in the long run.

 

 

“An average human looks without seeing, listens without hearing, touches without feeling, eats without tasting, moves without physical awareness, inhales without awareness of odour or fragrance, and talks without thinking.”

Another quote in the spirit of taking a step back.

Sometimes we don’t take time to absorb what we are doing, or not taking the time to appreciate the good work we have done.

Take a step back, see your accomplishments, hear those praises, slowly chew that delicious meal, and take time to really communicate.

 

“Patience serves as a protection against wrongs as clothes do against cold. For if you put on more clothes as the cold increases, it will have no power to hurt you.

So in like manner you must grow in patience when you meet with great wrongs, and they will then be powerless to vex your mind.”

Patience can also be taken as preparation in this context.

Preparing things in advance, preparing and planning work will keep things from overwhelming you.

 

“He who loves practice without theory is like the sailor who boards ship without a rudder and compass and never knows where he may cast.”

In our digital boom, many companies, content creators and marketers have jumped on the bandwagon without much thinking or even studying.

Unprepared, unplanned and failing, these are the people that Da Vinici speaks of here. Theory, preparation and patience are some of the main things we all need to find our way to success.

 

“Art is the queen of all sciences communicating knowledge to all the generations of the world.”

As marketers, we create our own art for the world.

Through print and video ads and content, we create art that is consumed by the masses. Whether it can really communicate the knowledge we wish it to is what we need to work on.

 

A wave is never found alone, but is mingled with the other waves.

Always remember, you are not alone.

A successful campaign comes from a strong team and is a part of your wave of success.

 

“To develop a complete mind: Study the science of art; Study the art of science. Learn how to see. Realize that everything connects to everything else.”

Lastly, getting a clear view and understanding of everything needed for a great campaign.

To develop a complete plan, you need to understand theory, practice and the emotional values we want to communicate.

Everything we do in our campaigns are connected, from different medias to the colors we choose, so we need to understand as many aspects as possible.

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Economics, Inspiration

Want to be more productive? abandon big houses and go for studios!

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around…

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around us to obey the rules we set forth.

After reading thousands of articles and dozens of books about time management and productivity to discover the real ways to be more productive, we created a new approach that might help young professionals to live a practical yet productive lifestyle.

To do anything of value, to create anything, we must be productive to a degree, we should think about how to minimalize our surroundings and decrease the noice that consumes our energy, specifically our work and home.

But what if it’s not only our working space that needs a cleaning?

What if that big apartment or home is actually impeding your productivity? What if a smaller but more efficient place would boost your production?

And that is where studio apartments come in.

Why studio apartments?

A studio apartment, or an efficiency apartment, are small self-contained spaces that only contain one room and a separate bathroom.

These elegantly simple homes have been around for years, grabbing the attentions of both young and retired individuals or couples who are willing to enjoy the perks that the small space provides.

The large room will include a large space, which will count as both living and sleeping space, and a small kitchen area. These spaces are free to the mind’s creativity, allowing owners to find new ways to store items and separate rooms.

But, just how exactly can it help you with your productivity?

 

It’s Ergonomic

Less rooms mean less space for things to get away from you. Your laptop, that sketch, your notes and your drink will always be nearby.

This means you won’t be losing time getting up, searching and returning to your work to retrieve anything.

This will help in the long run with your productivity, according to Atlassian, we can spend around 2 hours a day trying to recover from distractions. One of the most common is to go and get something.

So, if you’re working at home, this will speed up your process.

 

It promotes Efficiency

We love clutter, and we love having our things all around us. Unfortunately, its not a luxury you can have in the smaller spaces of a studio apartment. Fortunately, it is going to bump up your efficiency levels up to 100.

Living in such a studio leads to having to really choose between things you love, and things you Really love. This forces you to choose exactly what goes together, how much space it will use and how much space you’ll have left.

This creates a fantastic practice in planning what to buy, what to use, what is important and necessary and how well do things fit together. This is great practice for productivity, in which prioritizing work and understanding what goes well with what is a needed skill.

 

It offers (Lean Living)

Living on luxurious yet sparse items and clutter will make you feel fantastic. There are less things to worry about when living lean, living with the minimum or most essential things.

With a studio apartment, you’ll be paying less utilities because there isn’t a lot of space that needs to be heated or cooled, it’s faster to clean and keep tidy, and you’ll be paying less rent. The entire thing is cost-efficient.

You’ll be thinking and worrying less about bills and coming to a messy home, and focusing more on finishing your workload to get home to an easy home life. Having less things to worry about always reduces stress and improves productivity.

It also asks that you focus on the essentials, keeping up with efficiency, and planning ahead to ensure maximum productivity because you always have the essentials, without the clutter to slow you down.

 

Finding the right one

Looking to make your home a part of your new productivity upgrade?

There aren’t a lot of companies that are selling studio apartments at the moment, but there are some fantastic ones at Taj City. They have just unveiled their new “Lake Park Studios,” complete with 60m2 studio apartments.

There is 0% down payment, and payment plans up to 10 years or 12% down payment and one year with no installments.

Taj City is well-known for their wide range of green views, so you always know your place will come with a view. Check out Taj City here.

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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Inspiration

Samsung A8 social experiment proves that everyone is beautiful

What would you do if you were called beautiful? What would you do if someone stopped you in the street,…

What would you do if you were called beautiful? What would you do if someone stopped you in the street, with no indecency and just clear honesty, and told you that you were beautiful? How would you react?

Quite a few people have come out to test the question, and now smartphone manufacturer Samsung is joining their ranks.

With their new ad for their Samsung A8 and A8+, Samsung discoveries how everyday people react to a simple truth.

Everyone is beautiful.

The reactions were both sad and uplifting. When told the person behind the camera, filmmaker Shea Glover, was taking photos of what she saw as beautiful, these were some of the reactions.

“Okay, why did you invite me?”

“I don’t know how to take a picture like that.”

“I don’t know, I don’t get called that that often.”

“Usually I get called ugly or something, so that’s a first.”

The brand’s video mixes together both a loving and emotional ride of emotions, all in perfect clarity with their A8 phone.

Targeting Generation Z

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

At the heart of the campaign is the young director and social anthropologist Shea Glover, who appears on screen as well as sharing a co-director credit. In it, she takes her previous social experiment exploring self image to a global audience, making an emotional film showing what happens when a wide range of Gen Z strangers are told that they’re beautiful just as they appear.

Using the power of viral vidoes

The TV Commercial Ad titled Lets You Be You was done by Academy Films advertising agency for product: Samsung Galaxy A8 (brand: Samsung) in United Kingdom. It was released in the Jan 2018.

Viral videos, while not the most popular buzzword anymore, still have a power to gather people together under a single feeling or banner. Glover, whose shot to fame was a world famous viral video that sparked and inspired countless other touching videos, knows this very well.

Her original video, in which she went around her high school filming as she told people they were beautiful, has been watched over 17 million times on YouTube. Not to mention how much it was shared and talked about on other social media sites.

 

This sparked other projects such as Rotasiz Seyyah’s “You are so beautiful,” and Johanna Siring’s “Kiss of a stranger.”

Samsung understood the power of before and after shots, and of how emotional marketing can settle a brand into people’s hearts for a long time.

Using not only the idea but also the original videographer, Samsung was able to create an easily sharable, and possibly viral ad.

The Samsung ad was designed to serve as a demo of the phone’s ability to take “beautiful” photos in various lighting and weather conditions. It also allows the brand to embody itself as a caring and loving brand.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.

 

Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017

 

One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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