recent chart created by Online-statistics portal Statista below, which shows the estimated digital-advertising costs per Internet user in the 10 countries with the highest spending.
Norway is home to digital advertisers that spend the most money per Internet user — $209 each, according to data from market-research company eMarketer.
However, the U.S. doesn’t fall far behind, with advertisers spending an estimated $201 per Internet user.
Norway is the surprising no. 1 in the world in terms of digital ad spending. Advertisers in the scandinavian country are expected to spend $209 per internet users this year. The U.S. ranks second with spending of $201 per internet user.
The United States internet ad spending surpassing 39.5 billion U.S. dollars in 2012. Ranking second is Japan with 9.6 billion – amounting to less than a quarter of U.S. expenditure. With an increase from 5.1 percent in 2004 to 9.2 percent in 2011, the internet’s share of American advertising spending has been rising steadily, mostly at the expense of local newspapers, which lost more than seven percent in the same time period.
Google is indisputably the market leader in the ad selling business, taking 41.3 percent of the U.S. market in 2012 and expanding its hold of the market by over one percent annually over the next couple of years. Among the remaining market leaders, Facebook and Microsoft are expected grow as well, whereas AOL’s and Yahoo!’s shares and ad revenues are expected to contract.
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