Tokyo Olympics 2020: Egyptian Marketing Campaigns To Support, Inspire and Find Greatness

We are witnessing one of the biggest events these days, which is the Olympic Games 2020. It is worth mentioning that The Olympic Games was supposed to take place in summer 2020 but due to the spread of the Coronavirus, it was postponed to July 2021.

It is with all pride to say that Egypt is taking a part in the international multi-sport event. In fact, Egypt is participating with 134 female and male players. So far, we have witnessed moments of pride as some Egyptian participants won including Nour El-Sherbini, the famous Squash player who just won and became a 5 time World Champion.

Since this is one of the most important events, some brands have launched campaigns to support the Egyptian participants and introduce them to the viewers, and since we always keep an eye on campaigns and adverts, we will list them below.


Banque De Caire; Beyond Football Experience

For all football fanatics, sports are more than just the football game!

On the 8th of July, the bank released its advert to support the Egyptian participants in the Olympic Games. The advert was a collaboration with the famous football player Mido and some of the participants like the squash player, Nour El-Sherbini, Dina Meshref, Tennis Table Player, Ali ElSawy who is an Egyptian karateka and currently World Number 1 Rank in the Men’s Individual -67 Kg Kumite, and many more.

The campaign highlights how these Egyptian athletes are different and that these differences are what makes them heroes.

The bank launched this campaign as it is supporting 10 participants of those Egyptian athletes.

The campaign so far has achieved over 7 million views on Facebook, 2.2K shares, and 12K reacts.


National Bank of Egypt

Time-traveling campaign to show how to build an Olympic champion in a very creative way.

On the 23rd of July, NBE has released its own advert in support of the Egyptian participants in the Olympic Games 2020. The advert has also introduced some of the Egyptian athletes, like Hedaya Malak, the Olympic Taekwondo Champion, Mohamed Taher Zeyada, the World Equestrian Champion, and many more. we have to admit that the introduction was implemented in a very creative way.

The idea of the advert showed how these champions spent their childhood training to become who they are today. So far, the advert on Facebook has over 1 million views.


Allianz Egypt

Stay optimistic, worth mentioning;  Allianz is the official insurance sponsor of the Olympic and Paralympic Games.

Allianz is one of the most famous insurance companies in Egypt and it is the official insurance sponsor of the Olympic and Paralympic Games. The company has collaborated with the famous lead singer of Cairokee band, Amir Eid, and the famous singer Bahaa Sultan and released one emotional advert under the name of “I’m Optimistic”.

The company collaborated with 10 participants such as Farida Osman, the two-time Olympian swimmer, Mayar Sherif, the professional tennis player, and many more Egyptian champions.

The advert on YouTube and Facebook has over 3 million views.


Throwback on Hyde Park Developments Olympics Campaign

The campaign was originally launched in July 2019 way before we know anything about the Coronavirus! On June 20th, 2020, the company relaunched the same campaign supporting the swimming champion, Farida Osman.



We wish all of our participants the best of luck and we are proud that some huge names are shedding light on this major event and our champions.

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