Dwayne “the Rock” Johnson is a powerhouse. A literal powerhouse made of steel muscle and will power, with a dash of funny. He has so much spirit that he can practically do anything he puts his head to, which is exactly what he does in this funny, witty and spot on ad by Apple.
Many of us believe the Rock can do anything, be an Astronaut, fly a plane, paint beautifully, become the next President of the United States.
Well, Dwayne shows us that, with a little help, we can all accomplish our everyday missions.
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Siri’s day out with the Rock is a fun and light-hearted affair, an outrageous day with one of the more vivacious and high-spirited celebrities of today.
The Rock uses Siri for everything in the ad, as it should be. The ad highlights Siri’s prowess as a personal assistant, showing off that it can help get things done when used.
Most people spend their day in public or around other people, this gives Apple and Siri a major problem. Showing Dwayne “The Rock” Johnson walking around and being cool as he whips out Siri to help him out only shows us one thing; maybe only the Rock can work with Siri?
— Dwayne Johnson (@TheRock) July 23, 2017
Either way, Apple’s choice of grabbing last year’s most paid actor (according to Forbes) is a great way for them to push their voice activated personal assistant.
Johnson is not only a famous actor, he is also a beloved social media king. With an Instagram filled with inspiring photos and quotes, personal projects to help people and always discussing the importance of hard work. Apple definitely chose a strong influencer for their advertisement.
“You should never, ever, under any circumstances, underestimate how much Dwayne Johnson can get done in a day with Siri. Follow the world’s busiest actor and Siri as they dominate the day,” Apple said in a caption accompanying the YouTube video.