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The Power of One: How a Single Person Can Make the Difference in Your Business

Think Marketing
By Think Marketing Published December 7, 2022 Creativity
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2 Min Read
Shot of a chess board white house moving. Business leader concept.
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In any organization, be it a business, creative team, or sports club, there is always one player who stands out above the rest. This isn’t to say that the other members are any less important; rather, it takes that one special person to help push the team to new levels of success.

Contents
The CMO Who Transformed Nike’s Marketing StrategyThe Creative Director Who Breathed New Life Into AppleThe CEO Who Took Tesla from Zero to HeroOne Player Can Make All The DifferenceProvide Opportunities for Growth and Development

The next time you’re feeling understaffed or like you can’t possibly get everything done, remember that one person can make a huge difference in your business. Look for people who are dedicated, passionate, and experts in their field, and you’ll be amazed at what they can accomplish.

Here’s a look at how a single player can make all the difference in the business.

The CMO Who Transformed Nike’s Marketing Strategy

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In 2016, Nike appointed Elliott Hill as its new Chief Marketing Officer. Hill was tasked with turning around Nike’s flagging marketing efforts and restoring the company to its former glory. And that’s exactly what he did. In just two years, Hill oversaw a complete transformation of Nike’s marketing strategy, resulting in record-breaking profits and increased market share. Thanks to Elliot Hill, Nike is once again the world’s most valuable brand.

 

The Creative Director Who Breathed New Life Into Apple

When Apple hired Jony Ive as its Senior Vice President of Industrial Design in 1996, the company was on the verge of bankruptcy. Ive turned things around by breathing new life into Apple’s design language and spearheading the development of groundbreaking products like the iMac, iPod, iPhone, and iPad. Today, Apple is worth more than $1 trillion thanks in no small part to Jony Ive’s vision and creativity.

 

The CEO Who Took Tesla from Zero to Hero

In 2018, Elon Musk was named Time Magazine’s “Person of the Year” thanks to his remarkable achievements as the CEO of Tesla Motors. When Musk took over as Tesla CEO in 2008, the company was struggling to survive. Today, Tesla is worth more than $60 billion and is widely considered to be one of the most innovative companies in the world. Thanks to Elon Musk, electric cars are finally starting to go mainstream.

 

One Player Can Make All The Difference

As these examples show, it only takes one person to make a huge difference in an organization. Whether it’s a CMO revamping a company’s marketing strategy or a CEO taking a struggling startup and turning it into a global powerhouse, one player can make all the difference between failure and success. So if you’re ever feeling like you’re not making a difference in your business, remember that even if you don’t see it now, you might be that one player who makes all the difference down the line.

 

Provide Opportunities for Growth and Development

One way to tap into the power of one is to provide opportunities for growth and development. When you invest in your employees and help them reach their full potential, you’re not only making them better workers—you’re also making your business better.

How? It’s simple. Employees who feel supported and empowered are more engaged and productive. They’re also more likely to stick around, which saves you time and money in the long run. So, if you want to unleash the power of one in your business, start by investing in your people!

The fact is, one person can make all the difference. And that person is you. You are the difference-maker in your business. It doesn’t matter whether you’re the CEO or the team leader; what matters is that you show up and do your best every day.

You can be the person who make the difference in many ways:
You can be the one who comes up with the next big idea.
You can be the one who motivates your team when they’re down.
You can be the one who takes responsibility for your mistakes.
You can be the one who leads by example.
You can be the one who makes things happen.
All it takes is for you to be that one person. Will you be that person?

As you can see, there are many ways you can tap into the power of one in your business. By investing in your employees, encouraging creativity, supporting risk-taking, promoting open communication, and recognizing achievement, you can unleash the full potential of your team—and take your business to new heights in the process!




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