Brand ActivationCAMPAIGNS

Telecom Egypt releases its exclusive version of Egypt vs. Congo match coverage

As many as 90,000 supporters crowded into the Borg El-Arab Stadium near the Mediterranean city of Alexandria for Sunday’s match. Millions more watched in expectation at home.

On the historical match between Egypt and Congo in their 5th round Group E clash of the 2018 World Cup qualifiers, Telecom Egypt decided to massively support the national team to secure big results to take significant step towards World Cup tournament to be held Russia 2018.

As Telecom Egypt hammer on the slogan “We Belongs To You”, before the match, telecom Egypt used the new branding color theme to decorate the stadium dugout area to show its unlimited support for the national team.

While Egypt sent into raptures as country qualifies for first World Cup since 1990, Telecom Egypt marketing team capitalized on the country’s World Cup dream with exclusive video produced to capture the momentum!

After the match, Telecom Egypt decided to launch an exclusive version of the latest campaign song featuring behind the scene shots that match exactly the song words.

Telecom Egypt digital campaigns all videos achieve  1,801256 Views on Facebook & on 1094310 Views YouTube

Telecom Egypt sponsors Egypt’s National Team:

Telecom Egypt has officially launched “WE”, the country’s long anticipated fourth mobile network, which it rolled out on September 28, alongside the three other mobile network operators.

Being the official sponsor for the national team, Telecom Egypt just got a golden opportunity to activate this partnership to work in harmony with such a big milestone for the Egyptian football history.


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