Tagline Vs Slogan: How To Create A Powerful One For Your Brand

One of the reasons a company can live longer or remain memorable is its tagline. If you took some time and thought about certain brands you know whether old or new, you would find yourself remembering their taglines as well.

A company’s tagline or slogan is an important part of its identity as it represents it along with its values, so it has to be creative, strong, and memorable. A strong band has to own a strong tagline, and this is why the most powerful, famous brands are easy to remember.

So, don’t underestimate your brand’s tagline; it should have its brainstorming sessions as it is as important as the brand identity and logo.

Today, we will give you an introduction to what a tagline and a slogan are and how to create one.


Tagline Vs Slogan

A tagline and a slogan are similar, but what differentiates them from each other is that both serve different purposes.

A slogan represents the brand’s product or service and it helps sell it. They are actually used on the packaging and in advertisements to promote the product.

A tagline, on the other hand, helps the brand connect with its audience. It is different in the tone of voice too to encourage potential customers to relate with your brand.

It’s worth mentioning that a slogan can be called a tagline.


How To Create A Slogan/A Tagline

You can look for inspiration from other brands but make sure you create something unique that reflects your brand.

What do you want your customers to feel or do when they hear your slogan/tagline? The answer is probably to relate to your brand and take an action. For a customer to do that, you have to create a creative strong slogan/tagline.

Here’s how,

First of all, you have to know that the slogan or the tagline depends on the brand identity and persona, so based on these two traits, you have to start thinking about words that fit them.

The next step is arranging a meeting with your team and start brainstorming words; create a list of words that best describe your business, relate to it, and reflect your brand values.

When you’re creating a slogan, use small yet powerful words and keep it short and straight to the point. Learn from other brands without copying them and analyze the impact of the slogan on their customers.

After creating one, try testing it by telling it to your team and close people and check their reaction; after a while, you will know if the slogan is easy and memorable or not.


Here Are Some Great Brands Slogans and Taglines

Do you remember McDonald’s and Nike? They are probably the most famous ones. McDonald’s is famous for its “I’m Loving It” slogan. As for Nike, it is famous for “Just Do It”.

Here are others,

1- M&M: ‘Melts in Your Mouth, Not in Your Hands’.

M&M played it smart with this one as it knew its core value proposition. It was able to distinguish its product from all the other chocolates and expressed it in the slogan.


2- Meow Mix: ‘Tastes So Good, Cats Ask for It By Name’.

Meow Mix is an American company that was introduced in 1974. The slogan is one of the most creative slogans ever as it tells the cat owners that every time their cat meows, it’s asking for the brand’s food.


3- Apple: ‘Think Different’.

Apple came up with it in 1997 and to be frank it expresses the brand’s vision and how it always tries to give its customers something different.


4- L’Oréal Paris: ‘Because You’re Worth It’.

L’Oréal’s slogan empowers women by making them feel worthy and it also gives you the meaning that the brand creates the best products for women because they are worth it.


5- Maybelline: ‘Maybe she’s born with it. Maybe it’s Maybelline’.

The slogan was created in the 1990s and it shows the high quality of the products.


6- Audi: ‘Advancement Through Technology’

The original tagline is written in the German language, its translation is “Vorsprung durch technik” and it was used everywhere except in the U.S as it was translated to “Truth in Engineering”.

Despite the several translations of the tagline, the online dictionary LEO had a different translation which was later translated by Audi to “Advancement Through Technology”.


7- Master Card: ‘There are some things money can’t buy. For everything else, there’s MasterCard’

This slogan was created in 1997 and was translated into 46 languages across 98 countries.


8- Adidas – Impossible is Nothing

For a sports brand, this is one of the best slogans; the brand created it in 1974 and it was inspired by a quote by the legend Muhammad Ali.


In the end, a slogan or a tagline is an essential part of any brand and it can be the reason for its success or failure; so make sure, you’re creating a very powerful one.

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