Branding
- Branding
etisalat by e&: A New Rebranding Story That Tells The Successful Transformation of Etisalat
Every brand’s rebranding tells a great success story and in order for this new journey to succeed, a lot of…
Read More » - Branding
- Events and Awards
Business Magnates Celebrate Egypt’s Most Successful and Impactful Entrepreneurs at EEA’s 2nd Edition
The EEA (Egypt’s Entrepreneur Awards) launched back in 2021—organized by Amr Mansi’s ievents—with the purpose of celebrating and supporting Egyptian…
Read More » - Branding
How to Turn Yourself Into A Brand: Here Are 5 Simple Steps to Follow
Have you ever wondered how can a person turn into a brand? Over the years we have seen many public…
Read More » - CAMPAIGNS
McDonald’s Creates New Packaging to Give Its Customers New Experience in 2021
Creating a bond between a brand and a customer depend on many factors including packaging. Packaging design can have a…
Read More » - Ramadan 2020
EBE Reshapes Its Identity to Help take The Banking Sector to a Whole New Level
We have been seeing many adverts these days since Ramadan started, as it is known to be the season of…
Read More » - Ramadan 2020
Ramadan 2020: The age of advertising featuring celebrities is dead?
The holy month Ramadan is always the time for creative advertisements and campaigns and it is the chance for every…
Read More » - Featured Stories
Sherif Khairy story with Jeep: No hype does NOT equal no marketing
Last Thursday had us all on our toes due to the major weather event known as “Dragon Storm”. With the…
Read More » - Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
Read More » - Communications
Apple Challenge Samsung in Full Page Newspaper Ad
THE designer and creator of iPhone, iPod and iTunes, Mac laptop and desktop computers, and the OS X operating system decided…
Read More » - CAMPAIGNS
Who is behind Coca Cola #WorldCup2014 song
AS 2014 FIFA World Cup Brazil™ is getting closer, the football lovers allover the world excitement is growing. The Coca-Cola Company the world’s largest beverage company is…
Read More » - News & Trends
Coca Cola Release Official #WorldCup2014 Anthem by Nancy Ajram & Cheb Khaled
Coca Cola just release the official World Cup 2014 Arabic anthem by Nancy Ajram & Cheb Khaled. The song is…
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