Branding
- Branding
How to Turn Yourself Into A Brand: Here Are 5 Simple Steps to Follow
Have you ever wondered how can a person turn into a brand? Over the years we have seen many public…
Read More » - CAMPAIGNS
McDonald’s Creates New Packaging to Give Its Customers New Experience in 2021
Creating a bond between a brand and a customer depend on many factors including packaging. Packaging design can have a…
Read More » - Ramadan 2020
EBE Reshapes Its Identity to Help take The Banking Sector to a Whole New Level
We have been seeing many adverts these days since Ramadan started, as it is known to be the season of…
Read More » - Ramadan 2020
Ramadan 2020: The age of advertising featuring celebrities is dead?
The holy month Ramadan is always the time for creative advertisements and campaigns and it is the chance for every…
Read More » - Featured Stories
Sherif Khairy story with Jeep: No hype does NOT equal no marketing
Last Thursday had us all on our toes due to the major weather event known as “Dragon Storm”. With the…
Read More » - Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
Read More » - Communications
Apple Challenge Samsung in Full Page Newspaper Ad
THE designer and creator of iPhone, iPod and iTunes, Mac laptop and desktop computers, and the OS X operating system decided…
Read More » - CAMPAIGNS
Who is behind Coca Cola #WorldCup2014 song
AS 2014 FIFA World Cup Brazil™ is getting closer, the football lovers allover the world excitement is growing. The Coca-Cola Company the world’s largest beverage company is…
Read More » - News & Trends
Coca Cola Release Official #WorldCup2014 Anthem by Nancy Ajram & Cheb Khaled
Coca Cola just release the official World Cup 2014 Arabic anthem by Nancy Ajram & Cheb Khaled. The song is…
Read More » - Engagement Strategy
Keep Calm and Tweet back
All kind of customers can join the conversation on Twitter by @replying to others and by mentioning them in your own Tweets.…
Read More » - Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
Read More » - Communications
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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