Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
6 Business Goals To Achieve In 2024
Every new year people make new plans and set goals to achieve,…
For Brands: How To Humanize Your Brand-Customer Relationship
Have you ever wondered how can a brand keep its customers satisfied…
The Significance of Business Narratives: Unlocking The Power of Storytelling
One of the most common traits among people is the love of…
Unforgetable Egyptian Brands And Why People Can’t Let Them Go
Throughout the years, we have seen many brands launch, some of them…
Creative Industry Summit’23: Leading the Way Out of the Creative Plateau
Earlier this week, we attended the Creative Industry Summit (CIS) Annual Festival 2023…
Prime Hydration Drink: Is It Worth The Hype?
Every day new trends pop up in our lives and they are…
11 Celebrity Entrepreneur Who Launched Their Own Brands
Entrepreneurship is not just for employees who seek independence and have dreams…
etisalat by e&: A New Rebranding Story That Tells The Successful Transformation of Etisalat
Every brand’s rebranding tells a great success story and in order for…
Business Magnates Celebrate Egypt’s Most Successful and Impactful Entrepreneurs at EEA’s 2nd Edition
The EEA (Egypt's Entrepreneur Awards) launched back in 2021—organized by Amr Mansi's…