Adverts
- CAMPAIGNS
Chevrolet X Ahmed El-Sakka: Promoting “Dababba” In The Most Accurate Way
Good adverts deserve recognition. We always try our best not to miss a creative advert and when we spot one…
Read More » - CAMPAIGNS
10 Adverts That We Don’t Know How They Were Approved By The Client
We love discussing creative adverts; if an advert is good, delivers the right message, and achieves all of its goals,…
Read More » - Interviews
Experts’ Expectations For 2022: Eslam Hossam Shares His Thoughts On Advertisement
With every new year, there are new challenges and new trends; there’s always something new we come across in every…
Read More » - CAMPAIGNS
Advertising Code of Ethics: Major Mistakes To Avoid When You Create A Creative Advert
If you ever wondered if the advertisement is bound by certain rules or can be controlled then the answer is…
Read More » - CAMPAIGNS
Pepsi x Mo Salah: 94 Seconds Advert Shows The Egyptian King’s Evolution
Pepsi is one of the brands that always launches creative campaigns and adverts. Over the years, Pepsi has always succeeded…
Read More » - CAMPAIGNS
McCafé Advert: It Doesn’t Take a Genius To Mock Starbucks
A new advert has been going viral on Facebook for a couple of days now and almost all people are…
Read More » - Opinions
- Brand Management
Catching Your Consumers’ Ears: How Jingles in Advertisements Can Improve Ad Recall
We all have been seeing many adverts that use jingles as a way to promote a new product, service, or…
Read More » - Ramadan 2021
How NBK launched a Creative Campaign Inspired By Powerful Consumer Insights
As we all know, the holy month of Ramadan is full of campaigns and adverts. Throughout the month, each brand…
Read More » - CAMPAIGNS
Ramadan 2021: Here Are The Worst Adverts This Ramadan
In a previous article, we have stated that most of Ramadan adverts are impressive and successful but there are some…
Read More » - CAMPAIGNS
- CAMPAIGNS
Rush Brush Celebrates Mother’s Day By Making Arfa AbdelRasool Rap
There are certain times of the year when every brand launches a campaign to celebrate a certain occasion; it could…
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