Adverts
- Brand Management
Catching Your Consumers’ Ears: How Jingles in Advertisements Can Improve Ad Recall
We all have been seeing many adverts that use jingles as a way to promote a new product, service, or…
Read More » - Ramadan 2021
How NBK launched a Creative Campaign Inspired By Powerful Consumer Insights
As we all know, the holy month of Ramadan is full of campaigns and adverts. Throughout the month, each brand…
Read More » - CAMPAIGNS
Ramadan 2021: Here Are The Worst Adverts This Ramadan
In a previous article, we have stated that most of Ramadan adverts are impressive and successful but there are some…
Read More » - CAMPAIGNS
- CAMPAIGNS
Rush Brush Celebrates Mother’s Day By Making Arfa AbdelRasool Rap
There are certain times of the year when every brand launches a campaign to celebrate a certain occasion; it could…
Read More » - CAMPAIGNS
Decrypting Etisalat and Ahmed Helmy Mysterious Advert
Many adverts are being released these days and we have been discussing the creative ones along with those who raise…
Read More » - CAMPAIGNS
Amr Diab’s 34 Perfume’s Advert: Launched To Fly Or To Fail?
Whenever there’s controversy, you will find us. This is why today we will be discussing the advert that has been…
Read More » - Opinions
Adverts Interrupting Videos: Can they Negatively Affect The Brand?
Can you remember how many times an advert interrupted you while watching a video? Probably countless times because it happens…
Read More » - Marketing Psychology
5 Attention Grabbers To Fuel Your Digital Marketing Engagement
Have you ever wondered why a certain advert grabbed your attention and why it remained in your memory for such…
Read More » - Opinions
Nationalism Concept in Egyptian Advertising
When a country goes through any kind of crisis the first thing it needs from its people is solidarity and…
Read More » - CAMPAIGNS
10 Egyptian Adverts From The 90s and The 80s That Are Memorable Till Today
Every one of us grew up watching TV commercials and over the decades we witnessed tons of adverts that got…
Read More » - Case Study
