Yesterday marks the first day of the holy month of Ramadan and we finally got to see what the brands have been preparing for this month.
Many brands launched their Ramadan campaigns yesterday and some still haven’t yet; we expect to see more campaigns by the second or third week of Ramadan.
As we always do, today we will give you a quick recap on the campaigns that were launched yesterday.
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The telecom brand has launched a very emotional and beautiful campaign that captured people’s hearts.
Just like last Ramadan, Vodafone collaborated with the megastar Amr Diab and released a jingle-based advert with a different message and also collaborated with the Egyptian king, Mo Salah.
The heartfelt advert’s song talks about appreciating partners, family, and friends and that these people are the essence of our lives.
The advert included a special guest appearance which was made by Mo Salah’s wife Maggie and his little daughters Meca and Kayan. We have to admit that collaborating with Salah and his family to represent a true love story was a very smart idea from Vodafone.
The advert went extremely viral on all social media platforms and everyone shared the bond between Salah and Maggie and how she has been supporting him all those years.
Orange has also launched a very beautiful Ramadan campaign with a very beautiful message.
Orange has proved this Ramadan that collaborating with the superstar Hussein Al-Jasmi will result in releasing one of the best jingle-based advert.
Orange’s Ramadan campaign is under the name of “Bab Rizq” or “The Door of Sustenance” and it delivers a beautiful message that urges people to leave everything to God and he will guide them and reward them.
Telecom Egypt collaborated with one of our favorite celebrities, Donia Samir Ghanem, and launched the most cheerful and fun campaign.
The campaign is under the name of “Hatramdan Ramadan” which means “Celebrating Ramadan” or “Ramadan-izing Ramadan”.
Etisalat by e&
So far, Etisalat hasn’t launched its Ramadan campaign yet and it is still airing an old campaign by the actor Ahmed Ezz.
Non-Governmental Organizations NGOs
Magdy Yacoub Foundation
This Ramadan, Magdy Yacoub Foundation collaborated with the stars Angham and Mahmoud El-Essily and launched a campaign with a very emotional song to urge people to donate to help little kids.
57357 Hospital launched a jingle-based advert like every Ramadan but this time with a very smart twist.
The advert’s song is a medley of all of the hospital’s adverts’ songs throughout the years.
QNB launched a campaign to promote its new application “Bebasata”, which enables the customer to open a bank account without money and without going to the branch.
National Bank of Egypt
NBE is not just celebrating Ramadan but also celebrating being launched 125 years ago.
The bank launched a campaign under the name of “We Have Stories Together”.
The Agricultural Bank of Egypt
The bank also joined the Ramadan race and launched its campaign that had a collaboration with the King Mohamed Mounir.
Real Estate Sector
This Ramadan Zahra launched a campaign with the same concept as the last couple of years but with two new stars Mahmoud El-Essily and Razane.
The real estate developer launched a campaign that consists of two adverts, one is jingle-based and a non-musical one.
The jingle-based advert is by Angham and Cairokee under the name of “Our Dreams”. The second advert was a collaboration with the actor Asser Yassine.
The Brooks collaborated with the singer Mohamed Hamaky for the second time and launched a campaign under the name “You Found A Home To Your Heart”.
Talaat Mostafa Group
Talaat Mostafa Group collaborated with the actor Kareem Abdelaziz for this Ramadan campaign to promote Madinaty. The campaign is called “A Story’s Hero Is The Future”.
Food and Beverage
We finally got to see a Ramadan campaign from Coca-cola this year.
Coca-cola collaborated with the singer Ramy Sabry and released an advert under the name “Its Magic Is Real”.
The famous clothing brand collaborated with the legendary actor Hussein Fahmy and launched a campaign called “What Is The Secret To Your Coolness?”
White Goods and Home Appliance
Fresh collaborated with the singer Ruby and launched a campaign with a cool jingle-based advert.
We are still waiting for other brands to join the race and surprise us with their campaigns.