As we all know, during the holy month of Ramadan we always witness fierce competition between brands from all sectors and between brands from the same sectors. Ramadan is always a busy month and can be stressful for those in the marketing field.
As we always try our best to keep up with Ramadan campaigns to give you a proper recap, today we will tell you what the real estate sector did during Ramadan.
So, here’s a list of real estate brands’ campaigns in Ramadan 2023.
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Madinaty by Talaat Moustafa Group
TMG didn’t participate this Ramadan with just one advert; the real estate developer has released 2 adverts.
The very first advert was released on the first day of Ramadan and it included a collaboration with the actor Karim Abdelaziz. The advert tells the story of Talaat Moustafa Group and how it was able to keep its success for 50 years.
The second advert was released 3 days after the first day. The real estate brand collaborated with the megastar Amr Diab and released a jingle-based advert under the name “Taala” or “Come”.
Zahra by Memaar Al Morshedy
We are used to seeing the real estate developer makes headline either for its cool songs or for being controversial.
For 2 years in a row, Zahra collaborated with the singer Meryam Faris but this Ramadan, the brand decided to change things. The real estate brand collaborated with the singer Mahmoud El-Essily and Razane and as usual released a jingle-based advert.
Unfortunately, so far, Zahra didn’t achieve the same success in-terms of social engagement and brand exposure as the Ramadan 2021 advert.
ZED – ORA
ORA has presented a love story through its new advert under the name ”ORA Reimagining Time”.
The real estate developer has used the romantic appeal in its new Ramadan advert. The brand collaborated with the actor Ahmed Ezz and actress Yasmine Sabry and gave us a love story; throughout the advert, you could see the development of the story between the two characters.
The Brooks by Pre Developments
The real estate developer collaborated with the singer Mohamed Hamaki and launched a campaign under the name “Found A Home To Your Heart” and it includes 2 advert copies.
The first copy had Hamaki consulting with a real estate agent about what he likes in a home and the second is a jingle-based advert.
Misr Italia Properties
The real estate brand launched a campaign that consists of two adverts but with different collaborations.
Misr Italia collaborated with the famous actor Asser Yassine and released an advert talking about how everything in IL BOSCO city is 10 minutes away from you.
In the second copy, the real estate brand collaborated with the popular band Cairokee and the famous singer Angham and released a jingle-based advert under the name “Ahlamna” or “Our Dreams”.
This Ramadan, Palm Hills decided not to participate in this advert race and do something more charitable.
The real estate brand published on its social media platforms that it won’t launch any campaigns this Ramadan and with this amount of money, it will donate it to El-NAs Hospital, Magdy Yacoub Foundation, The Egyptian Food Bank, and The Egyptian Clothing Bank.
Palm Hills received many positive comments on this smart move.
Which Brand Came Out on Top?
While both donation-based campaigns and jingle-based adverts were successful in their own right, jingle-based adverts ultimately had the greatest impact in terms of brand recognition. Real estate companies that used catchy tunes in their campaigns were able to generate more buzz and excitement around their brands, and were able to create a lasting impression in the minds of consumers.
On the other hand, CSR campaigns during Ramadan can create a sense of hope and optimism for the future. As people come together to contribute to the betterment of society, they are reminded that positive change is possible. This can inspire individuals and organizations to continue their charitable activities beyond Ramadan, and to work towards a more equitable and just society.
In conclusion, the 2023 Ramadan season is a success for many real estate brands. While jingle-based adverts had the greatest impact in terms of brand recognition. Donation-based campaigns were successful in winning consumers hearts.
Out of all these Ramadan campaigns, which one do you think stood out?