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Since we’re in summer and struggling with the sweltering weather, what we need the most is some icy soda. Summer is the perfect time for campaigns as this time only revolves around fun, vacation, beach, cold drinks, and so on; this is why many brands work on campaigns, especially for this season.
Summer is the season for cold beverage brands, it is the perfect time to launch a campaign to urge people to grab something cold and refreshing in this weather. As we are keeping an eye on the summer campaigns, we were focusing on one particular beverage brand that launched a very creative and humorous campaign, this brand is Sprite.
Sprite: If It’s Getting Hot, Cool It Down
Almost a week ago, the famous beverage brand Sprite launched its new summer campaign and it is indeed very cool.
The new summer campaign is under the name “If it’s getting hot, cool it down”, which resembles the campaign’s idea. The name has a double meaning, the first one is when the weather gets hot, cool yourself down by drinking Sprite, and the second one, which is when you’re facing a challenging situation and it is heating up, cool it down.
The campaign has two copies, each one has a different story and a different solution to how to cool down a situation, but both require Sprite.
Humorous Campaigns Always Win
If you’re a copywriter and wondering what can attract more audience and viewers to your adverts, the answer is the sense of humor.
Creating a funny campaign is not easy because there is a fine line between comedy and cringe. This is why using the humor advertising appeal is very tricky, the campaign will either be very funny and achieve its goal or very cringy and suffers from an epic fail.
It is obvious that Sprite knew this fine line, which is why it used the humor advertising appeal smartly.
We have to admit that the beverage brand’s two adverts were funny and one of the reasons why they are humorous is that they are based on insights; who didn’t get mad because someone took their parking spot and who didn’t get anxious because their partner asked them for their phone’s password?
This is why the campaign received positive feedback, it depended on insights that made it relevant and also on the sense of humor, which makes any campaign people’s favorite.
A Week Was More Than Enough To Reach Millions of Views
Both copies got so many views on YouTube and Facebook.
On YouTube, the first copy has 6.5 million views and the second copy has 1.5 million views. As for Facebook, the first copy has 4.9 million views and the second one has 1.2 million views. This number of views is definitely proof of how this campaign was a huge success.
We can’t help but wonder if Sprite has more copies to release as we are excited to see what other ideas they will present.
