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Did you know that as a copywriter/agency, you can create an advert without depending on a jingle or celebrities?
These are the most two common factors that agencies use to guarantee success and virality when in fact, virality is not always guaranteed; what can guarantee your advert’s success and vitality is a creative idea with a creative implementation.
Today we have a list of 12 non-Egyptian creative adverts that could feed your creativity.
Samsung – Love Knows No Boundaries
In a very simple and creative way, the advertising agency Dorian & Daniel used the storytelling method to tell a love story of a spider falling in love with a similar-looking Samsung Galaxy S22 Ultra. The advert shows the importance of storytelling and how effective it can be; throughout the advert, you will find yourself sympathizing with the spider not creeped out by its looks.
Apotek – Makes Your Hair Come Alive
Apotek is a Swedish brand that launched a new line of hair products and used a very surprising creative way to promote it.
Apotek used digital screen advertising equipped with ultrasonic sensors in the subway showing images of models. The sensors pick up whenever a train arrives and then the model’s hair suddenly blows as if it is affected by the arrival of the train
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Lean Cuisine – Weigh This
Lean Cuisine tackled a very important issue in its advert, which is beauty standards implied on women. Women are always required to weigh themselves so they can keep their bodies in good shape but a woman’s weight doesn’t lie in her body, it lies in her achievements, and that’s what Lean Cuisine delivered.
In the advert, women communicated how they’d rather be weighed, which is by their love for their children, their success, or their love and affection for their families. The brand said, “Hey, weight’s not everything. You’re great as you are. But if you ever want to get healthier, we’re here for you.”
Procter and Gamble – Thank You, Mom
Out of all the emotional adverts that showcase how mothers are the backbone of their children, this advert stands out the most. The advert was released for the Olympic Games of London 2012 and it shows scenes of falls, injuries, and failures with clips of encouragement from the mom and it ends with a shot of the athletes competing for Olympic gold.
Air Jordan – Failure
Michael Jordan is a basketball legend but was he born a legend? The answer is in the advert. Throughout the advert you can hear MJ narrates how he reached his legendary success, which is by failing so many time. The message the advert is delivering is that it is okay to fail because that’s how you learn and that’s how you succeed.
Always – Like A Girl
“You throw like a girl”, and “You hit like a girl” these two sentences are always used to tell a man how weak he is! But Always canceled this concept. In its campaign “Like A Girl”, Always showed what it is like to actually throw like a girl, it showed the misconception that girls are weak; the feminine brand showed that girls are just as fit and capable as boys are, particularly during puberty.
Metro Trains – Dumb Ways To Die
“Dumb Ways To Die” is actually very popular on social media platforms like TikTok and Instagram as many users use it to describe weird and dumb situations made by others, but have you ever asked yourself, where did that song come from? We will tell you.
In Melbourne, Australia, Metro Trains wanted to deliver a simple message: no horsing near train tracks through a jingle-based advert, not just warning signs. Dumb Ways To Die has garnered over 157 million YouTube views since it debuted in 2012.
Anar Foundation – Only For Children
How can you save a kid from abusive parents? Anar Foundation gave a very creative solution. Kids sometimes don’t know what abuse is or too scared to tell anyone. The foundation has used digital screens to deliver a message to children only; the Anar Foundation used the height difference between children and adults to communicate what could be a life-saving message.
Using the height difference, the ad displays a phone number for abused children to call and it is only visible to children, not adults since the adults are much taller.
Gillette – The Best a Man Can Get
In 2019, Gillette launched its campaign raising awareness regarding toxic masculinity starting from bullying in childhood all the way through to harassment as an adult. The advert is dedicated specifically to men to change and help make a change. Gillette wants men to stand up against harassment and bullying and not be intimidated by their own emotions and feelings.
Burger King – Whopper Detour
Burger King collaborated with FCB New York agency to promote its Whopper Detour sandwich in a very creative way by targeting McDonald’s. The advert says you can order Whoppers for just one cent but it had to be ordered from a McDonald’s location via Burger King’s app.
AeroMexico – DNA discounts
Americans are known to dislike Mexicans, therefore there are barely any Americans that actually visit the country. Collaborating with the global agency Ogilvy, AeroMexico came up with a brilliant idea to attract more visitors to Mexico, which is by rewarding the people in the advert with a discount on flights to Mexico based on what percentage of their DNA is Mexican.
Sandy Hook Promise – Back to school
Schools in the US are always targeted with mass-shooting as it happened many times before and many students and teachers lost their lives due to their terrorist attacks and lack of gun control.
The advert starts off normally with promoting school supplies but the more you watch, the more it gets darker and triggering as it depicts an active shooting scene, and the new school supplies are being used to prevent tragedy.
Watching these adverts, you can notice the variety of ideas and the amount of advertising appeals that were used. There’s not a single campaign that is similar to the other; they all understood the assignment and knew their target audience well.
