Samsung A8 social experiment proves that everyone is beautiful

What would you do if you were called beautiful? What would you do if someone stopped you in the street,…

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone

What would you do if you were called beautiful? What would you do if someone stopped you in the street, with no indecency and just clear honesty, and told you that you were beautiful? How would you react?

Quite a few people have come out to test the question, and now smartphone manufacturer Samsung is joining their ranks.

With their new ad for their Samsung A8 and A8+, Samsung discoveries how everyday people react to a simple truth.

Everyone is beautiful.

The reactions were both sad and uplifting. When told the person behind the camera, filmmaker Shea Glover, was taking photos of what she saw as beautiful, these were some of the reactions.

“Okay, why did you invite me?”

“I don’t know how to take a picture like that.”

“I don’t know, I don’t get called that that often.”

“Usually I get called ugly or something, so that’s a first.”

The brand’s video mixes together both a loving and emotional ride of emotions, all in perfect clarity with their A8 phone.

Targeting Generation Z

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

At the heart of the campaign is the young director and social anthropologist Shea Glover, who appears on screen as well as sharing a co-director credit. In it, she takes her previous social experiment exploring self image to a global audience, making an emotional film showing what happens when a wide range of Gen Z strangers are told that they’re beautiful just as they appear.

Using the power of viral vidoes

The TV Commercial Ad titled Lets You Be You was done by Academy Films advertising agency for product: Samsung Galaxy A8 (brand: Samsung) in United Kingdom. It was released in the Jan 2018.

Viral videos, while not the most popular buzzword anymore, still have a power to gather people together under a single feeling or banner. Glover, whose shot to fame was a world famous viral video that sparked and inspired countless other touching videos, knows this very well.

Her original video, in which she went around her high school filming as she told people they were beautiful, has been watched over 17 million times on YouTube. Not to mention how much it was shared and talked about on other social media sites.


This sparked other projects such as Rotasiz Seyyah’s “You are so beautiful,” and Johanna Siring’s “Kiss of a stranger.”

Samsung understood the power of before and after shots, and of how emotional marketing can settle a brand into people’s hearts for a long time.

Using not only the idea but also the original videographer, Samsung was able to create an easily sharable, and possibly viral ad.

The Samsung ad was designed to serve as a demo of the phone’s ability to take “beautiful” photos in various lighting and weather conditions. It also allows the brand to embody itself as a caring and loving brand.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
Economics, Inspiration

Want to be more productive? abandon big houses and go for studios!

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around…

Productivity, one of the hardest skills to master, not only because it requires self-discipline, but requires things and people around us to obey the rules we set forth.

After reading thousands of articles and dozens of books about time management and productivity to discover the real ways to be more productive, we created a new approach that might help young professionals to live a practical yet productive lifestyle.

To do anything of value, to create anything, we must be productive to a degree, we should think about how to minimalize our surroundings and decrease the noice that consumes our energy, specifically our work and home.

But what if it’s not only our working space that needs a cleaning?

What if that big apartment or home is actually impeding your productivity? What if a smaller but more efficient place would boost your production?

And that is where studio apartments come in.

Why studio apartments?

A studio apartment, or an efficiency apartment, are small self-contained spaces that only contain one room and a separate bathroom.

These elegantly simple homes have been around for years, grabbing the attentions of both young and retired individuals or couples who are willing to enjoy the perks that the small space provides.

The large room will include a large space, which will count as both living and sleeping space, and a small kitchen area. These spaces are free to the mind’s creativity, allowing owners to find new ways to store items and separate rooms.

But, just how exactly can it help you with your productivity?


It’s Ergonomic

Less rooms mean less space for things to get away from you. Your laptop, that sketch, your notes and your drink will always be nearby.

This means you won’t be losing time getting up, searching and returning to your work to retrieve anything.

This will help in the long run with your productivity, according to Atlassian, we can spend around 2 hours a day trying to recover from distractions. One of the most common is to go and get something.

So, if you’re working at home, this will speed up your process.


It promotes Efficiency

We love clutter, and we love having our things all around us. Unfortunately, its not a luxury you can have in the smaller spaces of a studio apartment. Fortunately, it is going to bump up your efficiency levels up to 100.

Living in such a studio leads to having to really choose between things you love, and things you Really love. This forces you to choose exactly what goes together, how much space it will use and how much space you’ll have left.

This creates a fantastic practice in planning what to buy, what to use, what is important and necessary and how well do things fit together. This is great practice for productivity, in which prioritizing work and understanding what goes well with what is a needed skill.


It offers (Lean Living)

Living on luxurious yet sparse items and clutter will make you feel fantastic. There are less things to worry about when living lean, living with the minimum or most essential things.

With a studio apartment, you’ll be paying less utilities because there isn’t a lot of space that needs to be heated or cooled, it’s faster to clean and keep tidy, and you’ll be paying less rent. The entire thing is cost-efficient.

You’ll be thinking and worrying less about bills and coming to a messy home, and focusing more on finishing your workload to get home to an easy home life. Having less things to worry about always reduces stress and improves productivity.

It also asks that you focus on the essentials, keeping up with efficiency, and planning ahead to ensure maximum productivity because you always have the essentials, without the clutter to slow you down.


Finding the right one

Looking to make your home a part of your new productivity upgrade?

There aren’t a lot of companies that are selling studio apartments at the moment, but there are some fantastic ones at Taj City. They have just unveiled their new “Lake Park Studios,” complete with 60m2 studio apartments.

There is 0% down payment, and payment plans up to 10 years or 12% down payment and one year with no installments.

Taj City is well-known for their wide range of green views, so you always know your place will come with a view. Check out Taj City here.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Featured Stories, Inspiration, Marketing, Strategies

Step into 2018 with a plan; 10 easy ways to improve your content marketing strategy

The year is coming to an end, the cold is starting to seep in and the streets are getting closed…

The year is coming to an end, the cold is starting to seep in and the streets are getting closed from the winter weather. As we prepare to move forward to a new year, we’d like to help you out with a few ideas.

We’re all looking for to reach out KPIs and goals through out the year. We try this and that to improve our content, to improve our rates and etc.

So, to help you out, here are some content marketing tips and ways to improve your content for the brand-new year!


1- Have the Looks and the Feels

2017 was the year in which marketers scrambled to push visual content.

It was a year where we saw many companies move from text or simply images to well-polished designs and posts.

If 2017 was the year of the visual, 2018 moves it into another level.

A new tactic that is bringing its way to the social market are Tactile photos.

Create and distribute images that not only touches the visual senses, but the other senses as well. Create images and content that make us hear, remember the touch and sensation of an object, or let us feel the wind in our hair.


2- Lend a helping hand

For those new into Content Marketing, or may need a small reminder, Content Marketing is all about providing your audience with information and content they are searching for.

Sometimes, without them even knowing they wanted it in the first place.

Millennials and Gen Z (Millennials’ children) are skeptical about marketers. The main ways to get around their expectations?

Give them content they are searching for, or better yet, align yourself with a cause they can get behind.


3- Talk about the pain, and let them know you’re here for them

Content themes save you a lot of trouble.

They save time, effort, and brainstorming whenever you have a content plan to fill, or new content to create.

Many of us have our themes on backwards apparently. Raise your finger, so no one else sees, if you’re themes are centered about marketing your product/service and its many benefits.

Let us say, we saw you, and we’re here to let you know you’re not alone.

For 2018, let’s take a step back and truly look at our consumers.

What are their issues? Their problems? What can we do to help? Sure, we ask these questions when creating the product or service, but now we have to think about it during our content process.

Directly talk to your consumer next year. Tell them you understand and you’re here to help.


4- Augment and change the world

Augmented Reality (AR) has definitely made an impact this year, even stronger than its top contender Virtual Reality.

Both Facebook and Google released AR services or products this year at their respective annual developer conference. Not to mention that Snapchat’s success came from their innovative use of AR.

Take a look at IKEA’s successful IKEA Place app, which uses AR technology to help users see how the brand’s furniture will look at home.

From either simple AR photo-frames to crazy face-changing AR filters on FB or Snapchat, Augmented Reality is popular and here to stay. Not only that, it’s cheaper than making stickers to hang out the city, and cheaper than an extensive paid campaign on social.


5- Get Personal. Really. Please do.

Although we marketers may say that brands need to become more grounded, more in-touch with consumers, many actions may not be heading in that direction.

This year, a lot of platforms are coming to our aid.

With Facebook Live really starting to show off its power, to Instagram’s stories, getting personal with consumers are getting easier and easier.

Creating dynamic content, content that makes the brand “alive,” gets easier with these new tools. Tools also include the new Live Photo feature by Facebook, and FB stories.

While recorded and pre-prepared videos are still a great way to promote your brand, personal live-videos are an even better way to connect with people.

Behind the scene videos, behind the curtain, or even the people behind the brand, are all dynamic video content-types that you could use to get in-touch with your audience.

People want to purchase from brands they care about, so let them know you so they can.


6- Or don’t get personal, get others to influence them instead

While influencer marketing in Egypt is still a growing field, there are many other ways to spread content around the web.

Creating content strategies that include using 3rd party websites and influencers is still going strong.

In 2018, we are going to see an even larger growth rate, especially as more and more content websites and social pages pop up and grow in credibility.

Don’t be afraid to have other people review, video, test, and write about your products/services. If you’re confident in its quality, then this should be a no-brainer.


7- Updating Communication

Communication channels keep growing with each new step and technology we create. A new channel that not many leveraged this year is through online messengers.

Facebook’s Messenger’s chatbots, as well as AI website messaging, are making a strong case this year, and they’re here to stay.

Content marketing with Messenger’s chatbots is easy to do. Simple tap on the Discovery tab for inspiration, from restaurants to online stores, there is a wide variety of uses.

Website AI messaging can help aim customers through your website as they go through their buyer journey. A cleverly written script and direct questions can lead your customer from browsing to buying, answering all (or as many as possible) of their questions on the way.


8- Break it Down

One of the main ways to fill out a content calendar?

Update, reuse, break down.

Update, reuse, and break down large and deep content into separate content pieces.

If you want to go into 2018, you have got to have a plan. If you don’t have enough content, then plan ahead by breaking down already existing content.

A Press release or informatic video can be broken down into multiple pieces of content. Videos can be broken down into articles or multiple image posts, and etc.

Why spend more when you can do more with less?


9- Stop closing the box and be open to the long-term

Although Content Marketing has become one of the top buzz words in our community, as well as quickly becoming one of the industry’s top strategies, we are still treating it as if it is advertising.

It’s not.

Most companies still push content in the same way as an advertising campaign, locking themselves in a box without more opportunities. Create short term content, such as a 6-episode video series, market it through the usual channels, and then when it finishes we stop.

What should be happening is a complete switch. Content marketing may be cheap, almost to the point of free, but it is something that takes long-term planning to truly appreciate it.

Plan at least 6 months ahead to truly capture your target audience. Get your content rolling, and keep it rolling! Show 2018 that you have your content down, with only a little bit of planning, and a lot of faith and data.


10- Let’s get on it!

There you have it, easy ways to improve your content without a lot of work.

The new year is right around the corner. What are you doing to prepare?


Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Featured Stories, Inspiration

Before it’s too late; 7 tips to ensure that you meet deadlines

We’ve all been there; it’s a weekday and tasks are piling up. There are things to do, people to see…

We’ve all been there; it’s a weekday and tasks are piling up. There are things to do, people to see and talk to, but oh hey! There is this super cool video online, I have got to watch this! And so, there goes your day, merging together with the other days that, simply, other things became more interesting than your task list.

No matter where we are in our lives, procrastination follows. It’s not something you should worry too much about though, everyone goes through those moments, but that doesn’t mean you need to continue doing it.

To defeat avoiding work, here are 7 easy things you could do.


1- Smaller Bites = Better Payoffs

Things can often seem daunting and intimidating, some tasks just seem to always look difficult to accomplish.

Don’t let that stop you though.

Look at your big task or project.

Separate it into tiny goals. From simply emailing or talking to someone to choosing a color scheme, start every project with small to-do items.  These tasks will seem so small, it would be silly to not do it as soon as possible.

This makes it easier to take on and complete the project, as well as making you feel more accomplished whenever you look at your to-do list.


2- It’s Okay to be Uncomfortable

We all get uncomfortable doing certain things, whether you feel anxious talking to your boss or jumping into new projects, and it is completely okay.

Accept that you are uncomfortable, know that you feel uneasy, and then think about why you are doing this.

Many people decide to put aside certain things, in the hopes of doing it later when they stop feeling uncomfortable. Most of the time, we never change our feelings towards things we feel uneasy about.

Accept that you’re uncomfortable, take a deep breathe, and push forward. You’ll find it gets easier over time.


3- Listen, your body is signaling

When you get anxious, or in the mindset to avoid something, your body shows it faster than you can think about it.

When you feel your heart race and your body tensing, breathe and take a step back.

Noticing the signs can help you stop avoiding and procrastination. So, when you notice you’re about to go in search of other things to do, take a step back and think about changing your attitude towards the task.


4- What am I doing right now?

Right now, you’re reading this article, but don’t you have something else to do?

Sometimes, things just get away from us. Time gets away from us.

And for those times, a small jolt can really help us out of the loop.

Put up small notes in your most used and seen places, asking the simple question, “what am I doing right now?” It’ll snap you out of your Facebook/Instagram/Snapchat scrolling, and remind you that there are things to be done.

From a sticky note on your desktop (outside or inside on your desktop) to small notes in drawers and random phone-set reminders, this can really help keep you on track when you need it.


5- Why, why, why, the purpose behind it all

When your task is in front of you, crying to be done while your brain tries to escape responsibility, think about “Why.”

“Why do I have to do this again?”

Remember that each small step leads to a bigger goal and accomplishment. That short call may need to a job interview, choosing a color scheme leads to further progress on that big project you are working on, and etc.

So, when you catch yourself looking for a way out and avoid work, just think about the purpose behind your task.

Also, avoid thinking it’s so you get your salary, money doesn’t work as the best incentive, which is why many are still avoiding their work.


6- Act Now!

After you’ve done those other tips to try and keep you on track, act!

Putting anything off for later usually guarantees a difficult time getting into the mood of action. Think of this as your own personal call to action, Act now!


7- Love yourself and be proud, it’s done

We always whine about our procrastinating ways, so don’t forget to give just as much attention to your actual achievements.

With every small task, you have completed something that is close to your goal.

So, whenever you can, take a moment to bask in the glory of a task done!

Reward yourself, and remind yourself that it was a good effort and you can now cross it off your to-do list.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading
Featured Stories, Inspiration, Opinions

5 Reasons to build friendly relationships outside of the workplace

As we work more than 30 hours a week, 8 hours a day, our lives become centered around the people…

As we work more than 30 hours a week, 8 hours a day, our lives become centered around the people in our work space. Whether you are in an open office plan, or hiding in your own corner office, sometimes being at the office can be a lonely experience.

In a 2014 survey, Globoforce stated that 65% of people want to have memories and stories from their co-workers. 94% said that people stated they liked the feeling of being recognized at work from their peers.

And while there have been many pushes for companies to ensure their teams build relationships, in and outside the office, there are still many that simply want to keep the status quo.

It is important to look at the fact that we spend most of our fully adult life at work. Building relationships with the people you see the most, as many of us only see family and close friends rarely compared to our everyday co-workers, helps build the support system we need to feel happy.

So, why is it important to create meaningful relationships outside the office?


1- We need it

As human beings, we have a psychological need for a sense of social belonging.

This need comes from survival instincts, when staying in groups would help us survive long winters and predators. Now, the sense of belonging continues but it is now needed to keep us motivated and satisfied with our lives.

Even the most introverted person still needs a little bit of a friendly chat.

As mentioned earlier, we see our co-workers more than our closest friends and family. It only makes it natural that we would need to build relationships within our workplace to keep happy and satisfied.

Many studies have shown that relationships at the office have become as detrimental to job satisfaction as is salary and other circumstances.

Happy co-working relationships have been proven to improve so many aspects of a job, including increasing job satisfaction and loyalty.

“While having friends shouldn’t be the main reason why you love your job, it definitely makes the work day run a lot more smoothly when you have a workplace buddy.” – John Rampton, #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine.


2- Building an encouraging environment

Co-workers who work well together, work harder together.

Allowing or encouraging friendly bonding between your employees, or between yourself and your co-workers, ensure positive office vibes.

The reason why the team building business has been booming lately is simply due to that understanding. Team-building activities, or even a casual hangout, can bring workers together for a better and stronger work flow and environment.

By building an encouraging, supportive and friendly atmosphere, you are guaranteeing a better workplace.

A better workplace, and feeling happy where you work, provides people will encouragement to work harder and better together.

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” Simon Sinek, motivational speaker and marketing consultant, author of Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.


3- Easier communications and free-flow of ideas

Getting to know one another also leads to being at ease with your co-worker. Being comfortable enough to have a good laugh outside of work, also means it becomes comfortable to talk more freely at work.

One of the constant challenges that any company or organization has is their flow communication.

The flow of communication has always been a biting and serious issue to all companies, starting or established. One of the main ways to start building a stronger and free-flowing communications routine is through building relationships.

Not only that, but building relationships also produces a more comfortable feeling for many employees, making it easier for them to speak up with ideas and suggestions.

Talking and communicating outside of work helps create a better sense of comfort, as well as being able to talk more freely to one another. Being outside of work when building working relationships help in this matter.

So, get them out of the office for some casual relaxing, and avoid talking about work for a while.

“Team members should definitely hang out outside of work. It makes working together more enjoyable and helps co-workers stay motivated during crunch time. These types of relationships fuel open communication, a good work ethic, flexibility and a better understanding of each person’s roles and expectations. “

—Stephen Ufford, Trulioo.


4- Building ownership

As a CEO, or even a manager, creating a relationship with others in your company can lead to creating a feeling of ownership.

By making them feel like they are part of the company and not just an employee, through casual interactions and hangouts, you can inspire loyalty and motivate through inclusions.

Becoming familiar with managers and co-workers can have positive effects, such as it can encourage closer working relationships, as well as making them feel that they are a part of the company’s work and history.

Building ownership with employees make them more likely to enjoy working on projects that benefit the company. People are also more likely to share responsibility in different parts of the company, including projects that they aren’t assigned in.

Creating this feeling is much easier when outside of the office. Keeping it casual, fun and light can make the building of the relationship easier, as well as affirming that it isn’t simply a business thing.

All because they feel they are a part of history in the making, a part of the company, and not someone that simply works there.


5- Building value and self-worth

Money and perks can only do so much in keeping employees happy, motivated and hardworking.

While these are powerful motivations and incentives to start with, things such as in-job challenges and recognition from peers have been known to create more satisfaction in employees.

Outside office relationships can make them feel that they add value to the team and the company, enough that they would be invited to an outing by the company or CEO/manager.

It also feels as a sort of quiet recognition of their value and efforts, especially more when it is mentioned during the outing. These are some of the things that employees look for when really falling in love with a company.

“The simple act of paying positive attention to people has a great deal to do with productivity.” – Thomas J. Peters, American businessman and speaker.



Remember, there is a thin line between a great working relationship and getting too close.

Yes, there are times in which people meet their best friends, or even their forever partners, but remember that these are the exceptions to the rule.

Office drama from people getting too close, frustrations exploding and anger flaring are all things that will disrupt the delicate office balance you are hoping to build.

As someone who is of a higher level of management, this becomes doubly important. Remember to keep a thin line that keeps them from thinking you are their complete peer.

Sooner or later, you will have to make decisions that will not be enjoyed by others in your office, but it has to be done for the betterment of the company. Getting too close may make it feel more offensive for some of your employees, and may creating some friction within the office.

Create a relationship but stay consistent, you are a confidant but still holds the power on company/project decisions. Inconsistency is what can create the most friction, so always make sure to keep your line clear.


Do you think it is important to create relationships outside and inside of the office? Let us know your thoughts in the comments below.

Share on FacebookShare on LinkedInTweet about this on TwitterEmail this to someone
Continue Reading